Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Magic Wok is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Magic Wok performance in the United States and how they change over time
See what factors influence Magic Wok performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Magic Wok' competitors in the United States
An analysis of Magic Wok' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of customer foot traffic, revealing its competitive strength and customer preference.
Magic Wok in the United States, within the Cafe & Restaurants industry, is at the 96th percentile, indicating a leading market position. This means Magic Wok captures a larger share of customer traffic. Peers include Chicago Avenue HotDogs, Wipeout Bar & Grill, Boss Burgers and Gyros, Brooklyn Square Pizza, Butcher & Bee, and The Brunch House, all around the same leading percentile.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Tracking it helps identify areas for improvement and maintain a positive brand image.
Magic Wok's overall customer satisfaction is 72%, a decrease of 2.1 percentage points year-over-year. Pennsylvania shows high satisfaction (92%), while California lags (50%). Overall trend indicates decreasing customer satisfaction, suggesting improvements needed to address the satisfaction level.
Average check is a key revenue driver. Monitoring average check identifies spending habits and informs pricing and promotional strategies for revenue optimization.
The overall average check for Magic Wok is $16.30, which is down 11.6% year-over-year. California's average check is $19.10 USD with no growth. The average check trends fluctuate within the reported months, indicating opportunities to stabilize and potentially increase spending.
Outlet count indicates market presence and expansion. It reflects a brand's growth strategy and potential market reach within different locations.
Magic Wok has a total of 24 outlets. California and Ohio each have 6 outlets, while Pennsylvania has 5. New Jersey has 2 outlets, and New York, Florida, Mississippi, Nebraska and Illinois each have 1. The distribution highlights key states with greater market saturation.
Competitive analysis identifies top rivals and customer preferences. Understanding competitors informs strategies to improve market position and attract customers.
Magic Wok's top competitors include Taco Bell (17.07% cross-visitation), McDonald's (12.20%), Jerk King (7.32%), Sonic Drive-In (7.32%), and Dunkin' (4.88%). These brands represent alternatives frequently visited by Magic Wok's customers, indicating potential areas for differentiation and competitive focus.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient operations and customer satisfaction during busy times.
Magic Wok's traffic workload peaks between 11 AM and 8 PM, with the highest traffic around 5 PM to 6 PM (60.81%). Traffic is minimal before 10 AM and after 10 PM. This information facilitates optimized staffing and resource allocation during peak hours to ensure smooth operations.
Consumer segment analysis informs targeted marketing and product strategies. Understanding demographics enables tailored campaigns and improved customer engagement.
Magic Wok's customer base shows higher affinity among women (82%) and men (115%), with an over-representation of Men. Generationally, Gen X shows affinity of 88%, Gen Y 106%, and Gen Z has an affinity of 73%, with an over-representation of Gen Y.