Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mad Mex is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mad Mex performance in the Australia and how they change over time
See what factors influence Mad Mex performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Mad Mex' competitors in the Australia
An analysis of Mad Mex' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Mad Mex holds a leading position with a 99th percentile, placing it in the top 1% of brands in Australia's Cafe & Restaurants industry. This indicates a strong market presence and customer preference relative to its peers. Performance peers within the same range include The Pancake Parlour, Winghaus, Noodle Box, Zeus Street Greek, D'Penyetz & D'Cendol and Yo-Chi.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps gauge loyalty, identify issues, and improve service for lasting success.
Mad Mex's overall customer satisfaction is 80%, a decrease of 4.2 percentage points year-over-year. Victoria shows high satisfaction (93%) with a significant increase, while New South Wales (69%) and Western Australia (81%) have decreased. Queensland shows lowest satisfaction (48%), but demonstrates an increase in CSAT.
Average check reveals customer spending habits. Analyzing this KPI identifies opportunities to boost revenue and tailor offerings to customer value.
The overall average check for Mad Mex is 23.1 AUD, a decrease of 3.2% year-over-year. New South Wales has the highest average check at 25 AUD. Victoria and Western Australia each have 21.8 AUD average check.
Outlet count signifies brand reach. Tracking this KPI reflects expansion, investment, and brand visibility in competitive Cafe & Restaurants industry.
Mad Mex has 49 outlets in New South Wales, establishing a strong presence there. Victoria has 15 outlets, Western Australia has 6, Queensland has 4, and the Australian Capital Territory has 1. This distribution shows a concentration of outlets in New South Wales.
Competitor analysis reveals market dynamics. Monitoring cross-visitation identifies rivals and opportunities to refine strategies and gain an edge.
McDonald's (14.63%) and Hungry Jack's Burgers (9.35%) are the top competitors visited by Mad Mex customers. Guzman y Gomez (5.28%), KFC (4.07%), and Domino's Pizza (3.66%) also compete for the same customer base. These insights help Mad Mex understand its competitive landscape.
Traffic workload indicates peak operational hours. Analyzing traffic helps optimize staffing, manage resources, and reduce customer wait times effectively.
Mad Mex experiences peak traffic between 12 PM and 6 PM, with the highest workload around 1 PM (58.94%). Traffic starts increasing at 10 AM (38.17%), reaching its peak in the early afternoon. Traffic declines significantly after 8 PM.
Consumer segments reveal target demographics. Understanding gender and generational mix informs marketing, product development, and tailored customer experiences.
Mad Mex customers show an over-representation in women (84%), but under-representation compared to men (112%). Gen Y is highly represented (130%), while Gen Z shows under-representation (78%). This data indicates high affinity among women and Gen Y.