Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mad For Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mad For Chicken performance in the United States and how they change over time
See what factors influence Mad For Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mad For Chicken' competitors in the United States
An analysis of Mad For Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
Mad For Chicken holds a leading position at the 98th percentile. This signifies it captures a significant portion of customer traffic compared to industry peers like Face Plant, Slap's BBQ, Jed’s BBQ & Brew of Angola, Sightglass Coffee, Bite More - Burgers | Wings | Pastas | Salads, and Conchy Joe's Seafood.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business, crucial for sustainable growth.
Overall customer satisfaction for Mad For Chicken is 80%, with a decrease of 1.5 percentage points year-over-year. New York shows high satisfaction (82%), while New Jersey lags at 48%. These variations suggest location-specific strategies are needed to improve customer experience.
Average check reveals spending per customer, impacting revenue and profitability, essential for financial health.
The overall average check is $33.20, down 3.8% year-over-year. New York's average check is $32.30 with 0% growth. Fluctuations indicate a need to reassess pricing or upselling strategies to optimize revenue per customer.
Outlet count indicates market reach and expansion, crucial for brand visibility and customer accessibility.
Mad For Chicken has 12 outlets in New York and 1 in New Jersey. The concentration in New York suggests a strategic focus or higher market demand in that state, indicating potential for expansion in other regions.
Identifying competitors allows for strategic benchmarking and understanding customer preferences to maintain a competitive edge.
Customers of Mad For Chicken also frequently visit Chipotle Mexican Grill (7.63%), Starbucks (5.34%), McDonald's (5.34%), Dunkin' (4.58%), and Fogo de Chão Brazilian Steakhouse (4.58%). This cross-visitation reveals shared customer interests and competitive overlaps.
Understanding traffic patterns helps optimize staffing, manage inventory, and enhance customer experience during peak hours.
Traffic workload peaks between 17:00 (56.30%) and 19:00 (63.02%), with the highest workload at 19:00. Minimal activity occurs between 0:00 and 10:00. These patterns inform operational decisions to efficiently allocate resources during peak and off-peak times.
Consumer segment analysis is strategically important because gender and generational affinity reveal targeted marketing and positioning strategies.
Women (80) are under-indexed relative to men (117). Gen X (83) are under-indexed; Gen Y (113) are over-indexed. Gen Z shows the highest affinity (124) suggesting they may be key customers. These affinity insights enable tailored marketing to specific demographic groups.