Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Zarza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence La Zarza performance in the Mexico and how they change over time
See what factors influence La Zarza performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of La Zarza' competitors in the Mexico
An analysis of La Zarza' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Zarza holds a leading market performance in Mexico's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This strong position indicates high customer preference. Performance peers in the same percentile include Ajeno, Wing Daddy's Sauce House, Tacos Don José, Rosetta, LOS GRASOSOS DE TLALNE, and LA HOJA Cafe.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, impacting loyalty and repurchase rates.
La Zarza's overall CSAT is 68%, a 9.5 percentage point increase year-over-year, indicating improved customer happiness. However, Puebla shows a CSAT of 40%, a decrease of 21.5 percentage points. CSAT fluctuates, peaking at 73.33% in June 2025 and a low of 64% in May 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and potential revenue streams across different locations.
La Zarza has 57 outlets in Puebla, constituting 100% of the bar fill percentage. Veracruz has 16 outlets (28.07%), Tlaxcala 11 (19.30%), Morelos 8 (14.04%), Hidalgo 4 (7.02%), Oaxaca and Colima have 2 each (3.51%), and Guerrero, Campeche and State of Mexico have 1 each (1.75%). Puebla is the dominant location.
Competitor analysis identifies key players attracting similar customers, aiding in strategic differentiation and market positioning efforts.
Top competitors for La Zarza include McDonald's (9.09% cross-visitation), Taquería la Oriental (4.55%), Toks (4.55%), Wingstop (4.55%), and Little Caesars Pizza (4.55%). McDonald's has the highest overlap in customer base.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation to maximize customer service.
La Zarza experiences the highest traffic workload between 9 AM and 8 PM, peaking at 60.79% at 6 PM. Traffic is minimal between midnight and 7 AM, indicating the need for staffing adjustments during off-peak hours.