Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wingstop performance in the Mexico and how they change over time
See what factors influence Wingstop performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Wingstop' competitors in the Mexico
An analysis of Wingstop' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, showing its share of foot traffic relative to competitors, influencing investment and strategic decisions.
Wingstop in Mexico is a leading brand with a market performance percentile of 99, placing it in the top 1% and indicating strong customer preference. Peers in a similar range are Pastelerías Esperanza, Ojo de Agua, La Marmota, Italianni's, Ling Ling by Hakkasan, and Rodizio.
CSAT indicates customer loyalty, influencing brand perception and repurchase rates, directly impacting revenue and long-term sustainability.
Wingstop's overall CSAT in Mexico is 58%, a significant 12.5 percentage point increase year-over-year. Querétaro shows the highest CSAT at 92%, while Tabasco lags at 56%. Customer satisfaction peaked in April 2025 but declined through June.
Average check reflects spending per transaction, informing pricing strategies and indicating customer value perception, crucial for profitability and revenue optimization.
Wingstop's average check in Mexico is 387.7 MXN, a 7.7% increase year-over-year. Guanajuato leads with 540.9 MXN, while other states show lower averages. The average check decreased from April to June 2025.
Outlet count indicates brand reach, impacting market presence and accessibility, driving revenue growth and brand awareness across regions.
Wingstop has 13 outlets in the State of Mexico, the highest number in the country. Nuevo León follows with 9 outlets. Aguascalientes has the fewest outlets at 2. Distribution varies significantly across Mexican states.
Competitor analysis reveals market dynamics, guiding competitive strategies and differentiation efforts, crucial for maintaining and growing market share.
Wingstop's top competitors in Mexico, based on customer cross-visitation, are Starbucks (5.92%), McDonald's (5.23%), Carl's Jr. (4.78%), Little Caesars Pizza (4.55%), and La Casa de Toño (4.44%). These brands attract a portion of Wingstop's customer base.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation, enhancing customer experience and operational efficiency.
Wingstop's peak traffic in Mexico occurs between 12:00 PM and 10:00 PM, with the highest workload around 8:00 PM. Traffic is minimal before 11:00 AM. Strategic staffing during peak hours is essential.
Consumer segments allow targeted marketing, optimizing resource allocation, and enhancing engagement by tailoring strategies to specific demographics.
Wingstop's customer base in Mexico shows high affinity towards women (96) and men (103), with men slightly over-represented. There is a high affinity toward Gen Z (221) and relatively lower towards Gen Y (88).