Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La BTK is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence La BTK performance in the Mexico and how they change over time
See what factors influence La BTK performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of La BTK' competitors in the Mexico
An analysis of La BTK' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of customer foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants sector.
La BTK is a leading brand with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This signifies a very strong market position relative to peers like Mr. Sushi, DOLCE BISQUET, La Vaka, Hello Kitty Café, Campomar and Pata De Elefante which are in the same top percentile.
Customer satisfaction is crucial for loyalty. Declining satisfaction can highlight areas needing improvement to retain customers and maintain a positive brand image.
La BTK's overall customer satisfaction is 72%, a decrease of 1.8 percentage points year-over-year. Satisfaction is high (74%) in the State of Mexico, but significantly lower in Hidalgo (41%) with a decrease of 30 percentage points. This decline in Hidalgo needs investigation and action.
Average check indicates how much customers spend per visit, influencing overall revenue. Monitoring average check trends helps gauge pricing effectiveness.
The average check for La BTK is 401.4 MXN, showing a 9% increase year-over-year, indicating customers are spending more per visit. In the State of Mexico, the average check is 420.4 MXN with no growth compared to the previous year.
Outlet count reflects brand reach. Changes indicate expansion/contraction. Comparing outlet distribution across regions reveals geographical strengths and gaps.
La BTK has 14 outlets in the State of Mexico and 1 in Hidalgo. The concentration of outlets in the State of Mexico indicates its importance to the brand's business. Limited presence in Hidalgo shows room for expansion.
Competitor analysis is essential for identifying direct rivals and understanding consumer preferences, enabling brands to refine strategies for competitive advantage.
La BTK's customers also frequently visit La Casa de Toño (7.35%), VIPS (5.29%), Starbucks (4.71%), Toks (4.12%), and Little Caesars Pizza (4.12%). These are key competitors. La BTK should analyze these brands to gain a competitive advantage.
Understanding peak traffic hours enables efficient staffing and resource allocation. Optimizing operations during busy periods improves customer experience and maximizes revenue.
La BTK experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest workload around 6:00 PM (61.79%). Staffing and resources should be optimized during these hours to provide quality customer service.
Understanding consumer segments helps tailor marketing. Focusing on high-affinity groups and addressing under-represented ones is crucial for effective targeting.
Women have high affinity (91) toward La BTK, while men have (106). Gen Y demonstrate a very high affinity (176) with the brand. Marketing should continue to target Gen Y, but needs adjustments to better reach women.