Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the South Africa and how they change over time
See what factors influence Krispy Kreme performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the South Africa
An analysis of Krispy Kreme' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects brand strength and customer preference, revealing competitive positioning in the Cafe & Restaurants industry.
Krispy Kreme is a leading brand in South Africa's Cafe & Restaurants industry, securing a top 2% market performance (98th percentile). Peers Jessica's, Windmill country stop, Boschendal, Fahrenheit Seafood & Grill, JARRYDS Brunch & Bistro, and Life Grand Cafe share similar standing.
CSAT measures customer happiness, a key driver of loyalty and repeat business, impacting brand perception and revenue.
Krispy Kreme's overall customer satisfaction in South Africa is 69%, a 3.5 percentage point decrease year-over-year. Western Cape shows high CSAT (80%), while Gauteng (71%) and KwaZulu-Natal (55%) have lower scores. CSAT was dynamic, peaking at 95.24% in June 2025.
Average check indicates customer spending per visit, influencing revenue and profitability in the Cafe & Restaurants sector.
Krispy Kreme's average check in South Africa is 175 ZAR, a 32.6% increase year-over-year. Gauteng's average check is 139 ZAR. The average check value changed from 134.21 ZAR to 239.06 ZAR during the observed months.
Outlet count signifies brand reach and market presence, crucial for accessibility and revenue generation.
Krispy Kreme has 27 outlets in Gauteng, 16 in Western Cape, 11 in KwaZulu-Natal, 3 in North West, and 2 in Mpumalanga. Gauteng represents the highest concentration of Krispy Kreme outlets.
Competitor analysis identifies key rivals, informing strategies for market share, customer acquisition, and competitive advantage.
Krispy Kreme's top competitors in South Africa, based on customer cross-visitation, are McDonald's (25.37%), KFC (22.39%), Wimpy (14.93%), Seattle Coffee Company (11.94%), and Steers (10.45%). These brands share customer base.
Traffic workload shows peak hours, optimizing staffing and inventory to maximize sales and customer satisfaction.
Krispy Kreme experiences peak traffic between 8:00 and 18:00, with highest traffic at 12:00-14:00 (around 55%). Traffic is minimal between midnight and 6:00. Operations should focus on matching the staff workload with demand.
Understanding customer segments helps tailor marketing, enhancing engagement and brand relevance among diverse groups.
Krispy Kreme's customer base in South Africa shows a higher affinity among women (107 Index) than men (94 Index). Gen Y exhibits a high affinity (193 Index), suggesting strong engagement or interest compared to an average customer.