Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the New Zealand and how they change over time
See what factors influence Krispy Kreme performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the New Zealand
An analysis of Krispy Kreme' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Krispy Kreme's MARKET PERFORMANCE in New Zealand is at the 98th percentile, indicating a leading market position. This means Krispy Kreme outperforms the majority of its competitors. Performance peers in a similar range include The Olive Kitchen and Bar, Mama San, Muffin Break, Daily Bread, Urban Gusto, and Hambagu.
Customer satisfaction is crucial for brand loyalty and growth; declining satisfaction may signal underlying issues requiring attention.
Krispy Kreme's overall customer satisfaction (CSAT) in New Zealand is 64%, a decrease of 20.6 percentage points year-over-year. Auckland's CSAT mirrors the overall score. The dynamic CSAT data shows fluctuation across the months, with 37.5 in May being the lowest. This suggests potential service or product concerns impacting customer perception.
Average check reflects customer spending per visit; an increasing average check indicates higher revenue per transaction.
The average check for Krispy Kreme in New Zealand is 26 NZD, a 45.6% increase year-over-year. Auckland's average check is consistent with the overall average. The dynamic data shows average check values fluctuating with a low of 20 NZD in April. This indicates customers are spending more per visit than the previous year.
Outlet count indicates brand presence and reach, influencing market share and accessibility for customers.
Krispy Kreme has 6 outlets in Auckland, New Zealand. There has been no change in the number of outlets during the reporting period. This reflects a stable physical presence in the region.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
The top competitors for Krispy Kreme in New Zealand, based on cross-visitation, are McDonald's (24.62%), Taco Bell (10.77%), KFC (10.77%), Pizza Hut (9.23%), and Nando's (6.15%). This indicates a significant overlap in customer base with these fast-food chains, suggesting they cater to similar consumer preferences.
Traffic workload reveals peak hours, aiding in staffing and resource allocation for optimal customer service and efficiency.
Krispy Kreme in New Zealand experiences peak traffic workload between 12:00 PM and 1:00 PM, reaching 65.11. Traffic starts increasing around 6:00 AM, peaks during midday, and declines significantly after 8:00 PM. Minimal traffic is observed between 11:00 PM and 5:00 AM. This data can inform staffing and operational decisions.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and enhanced customer engagement strategies.
Krispy Kreme's customer base shows a high affinity towards women (72% index) and Gen Y (163% index). This suggests that marketing efforts should focus on these demographics. Men are under-indexed (123%), indicating an opportunity to increase engagement with this segment.