Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Kopi Saigon is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Kopi Saigon performance in the Malaysia and how they change over time
See what factors influence Kopi Saigon performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Kopi Saigon' competitors in the Malaysia
An analysis of Kopi Saigon' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe and restaurants industry.
Kopi Saigon's market performance in Malaysia is leading with a percentile of 99, placing it in the top 1% of brands. This indicates very strong competitive positioning. Performance peers in the same range include: 蜀大侠火锅 ShuDaXia Hotpot - Austin JB, Mokky's Pizza & Coffee Bukit Tunku, ROCKU Yakiniku, Inside Scoop, Beauty In The Pot, Pin Ming Xuan 品茗軒 廣式茶樓.
Customer satisfaction (CSAT) measures how well a brand's products and services meet or exceed customer expectations, which leads to loyalty and positive word-of-mouth.
Kopi Saigon's overall customer satisfaction in Malaysia is high at 89%, with a significant increase of 7.8 percentage points year-over-year. Kedah leads with 96% satisfaction, followed by Kuala Lumpur (94%), Perak (93%), and Pahang (93%). Terengganu shows 89% satisfaction. CSAT declined from 93.61% in April to 75.60% in June 2025.
Average check (or transaction value) indicates how much customers spend per visit, reflecting pricing strategy, menu appeal, and customer spending habits.
The overall average check for Kopi Saigon in Malaysia is 17.4 MYR, showing an increase of 15.8% year-over-year. Terengganu has the highest average check at 47.3 MYR. Kuala Lumpur has 22.5 MYR, Kedah has 18.7 MYR, Penang 17.3 MYR, and Selangor 14.6 MYR. Average check decreased from 18.10 MYR in April to 15 MYR in June 2025.
Number of outlets indicates a brand's reach and market presence. A larger network can lead to higher brand awareness and greater convenience for customers.
Kopi Saigon has the most outlets in Selangor (29), followed by Kuala Lumpur (9), Penang (8), Terengganu (7), and Johor (7). Pahang has 6 outlets, Kedah has 4, and Kelantan, Malacca, and Negeri Sembilan each have 3 outlets. This reflects a strong presence in Selangor.
Identifying key competitors helps a brand understand its competitive landscape, enabling strategic decisions about positioning, marketing, and product development.
The top competitors for Kopi Saigon, based on customer cross-visitation, are ZUS Coffee (4.74%), McDonald's (3.28%), Tealive (2.55%), Ayam Gepuk Pak Gembus (2.55%), and 4Fingers Crispy Chicken (2.55%). This data suggests a mix of coffee and fast-food alternatives compete for Kopi Saigon's customers.
Understanding traffic workload by hours helps optimize staffing, manage inventory, and tailor promotions to match peak demand periods, improving efficiency and customer experience.
Kopi Saigon's peak traffic workload occurs between 12:00 PM and 6:00 PM (hod 12-18), with the highest point at 55.35% at 6:00 PM (hod 18). Traffic is significantly lower during the early morning hours, with a low of 0.00% at 3:00 AM (hod 3).
Analyzing consumer segments by gender and generation informs targeted marketing, enabling brands to tailor their messaging and offerings to resonate with key demographics.
Kopi Saigon's customer base shows higher affinity for women (115 index) compared to men (89 index). Among generations, Gen X shows a slightly higher affinity (104 index) compared to Gen Y (97 index) and Gen Z (97 index). Women are over-represented in Kopi Saigon's customer base. Gen X is slightly over-represented, whereas Gen Y and Gen Z are under-represented.