Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Inside Scoop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Inside Scoop performance in the Malaysia and how they change over time
See what factors influence Inside Scoop performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Inside Scoop' competitors in the Malaysia
An analysis of Inside Scoop' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Inside Scoop's MARKET PERFORMANCE is in the top 1% in Malaysia's Cafe & Restaurants industry, indicating a leading market position. This suggests strong customer preference compared to peers like 蜀大侠火锅 ShuDaXia Hotpot - Austin JB, Beauty In The Pot, Kopi Saigon, MyKori Dessert Cafe, Mokky's Pizza & Coffee, and Mokky's Pizza & Coffee Bukit Tunku, who are also within the top 1%.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, and ultimately affecting revenue.
Inside Scoop's overall customer satisfaction is 93%, a slight decrease of 0.4 percentage points year-over-year. Penang shows the highest CSAT at 99% with 8.6 percentage points growth, while Perak experienced a decrease of 7.7 percentage points to 92%. Monitoring these regional differences is crucial for targeted improvements.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
Inside Scoop has 22 outlets in Selangor, representing the highest concentration. Kuala Lumpur has 15 outlets, followed by Johor with 4. The distribution indicates a strong presence in key urban areas, with opportunities for further expansion in states with fewer outlets.
Identifying competitors and cross-visitation patterns helps understand customer choices and competitive landscape, informing strategic positioning.
Inside Scoop customers also frequently visit KFC (9.30%), Awiet Bistro Corner (8.73%), Nasi Kandar Hijrah (8.45%), Ayong Ikan Bakar & Dessert (7.32%), and Ginza Pastry Cafe (7.04%). This indicates that customers may be seeking alternatives or complementary options within these brands.
Traffic workload analysis shows peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Inside Scoop experiences peak traffic between 18:00 (6 PM) and 21:00 (9 PM), with a high of 58.77% at 20:00 (8 PM). There is minimal to no traffic between midnight and 10:00 (10 AM). Strategic staffing and promotions should focus on managing the evening rush.
Understanding consumer segments allows targeted marketing and product strategies, increasing engagement and brand relevance.
Women (affinity index 116) and Gen Z (affinity index 117) are over-represented among Inside Scoop customers, showing higher affinity. Gen Y is near average affinity (affinity index 103) and Gen X demonstrates lower affinity (affinity index 56). Tailoring marketing and product offerings to these segments could improve engagement.