Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Koni is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Koni performance in the Brazil and how they change over time
See what factors influence Koni performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Koni' competitors in the Brazil
An analysis of Koni' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Koni, with a 99th percentile in Brazil's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and high customer preference relative to its peers like Fran's Café.
CSAT measures customer happiness, impacting loyalty and brand perception. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Koni's overall CSAT is 67%, a significant 16.2pp increase year-over-year. The Central-West region shows the highest CSAT at 79%, with notable growth. Southeast region has 57% CSAT. Focus on the Southeast is recommended.
Average check reflects customer spending per visit, crucial for revenue analysis and pricing strategy optimization and understanding purchasing power.
Koni's overall average check is 54.6 BRL, a 2.1% decrease year-over-year. The Central-West region has an average check of 58.4 BRL, while the Southeast region has 53 BRL. Decreasing average check requires price monitoring.
Outlet count indicates brand reach and market penetration. More outlets can increase accessibility and brand visibility to attract new and retain existing customers.
Koni has 40 outlets in the Southeast region and 16 in the Central-West region. Southeast has the highest concentration of Koni outlets, showing focus on this region.
Understanding key competitors via cross visitation reveals direct rivals and common consumer preferences for strategic positioning.
Koni's top competitors based on cross-visitation are McDonald's (11.81%), Burger King (5.51%), and Outback Steakhouse (5.51%). Monitoring these competitors is crucial.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet demand efficiently and improve customer experience.
Koni's peak traffic workload is between 11 AM and 10 PM, with the highest workload at 1 PM (57.09%). Traffic is minimal between midnight and 10 AM, showing need for staffing during peak hours.
Consumer segment analysis guides targeted marketing by understanding demographics, enabling tailored messaging and improved ROI and customer satisfaction.
Women (affinity index 134) and Gen Z (affinity index 264) are overrepresented in Koni's customer base, while men (affinity index 73) and Gen Y (affinity index 42) are underrepresented. Gen X has affinity index 191.