Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KOI Thé is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence KOI Thé performance in the Malaysia and how they change over time
See what factors influence KOI Thé performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of KOI Thé' competitors in the Malaysia
An analysis of KOI Thé' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants industry.
KOI Thé holds the 96th percentile, positioning it as a leading brand in Malaysia's Cafe & Restaurants sector. This indicates a strong market presence. Peers in the same range include MAFIOSO SHELLAUT AMPANG, Chef Hadramout Bangi, King Kong Ramen Iconic Point, Food Valet Putrajaya, Restaurant Nur Laila, and Monaco Dining Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, indicating loyalty and likelihood to recommend. Higher CSAT can drive repeat business and positive word-of-mouth.
KOI Thé's overall customer satisfaction is 66%, a 1.2pp increase year-over-year. Kuala Lumpur shows high satisfaction (80%), while Johor shows a significant decrease (29%). CSAT varied throughout the period, reaching a peak in April 2025 and decreasing by July. This indicates a need to investigate and address the drivers of declining satisfaction in Johor.
Outlet count indicates brand reach and market penetration. More outlets can increase visibility, accessibility, and potential customer base.
KOI Thé has a varied outlet presence across Malaysia, with Kuala Lumpur leading at 7 outlets. Selangor has 5, Johor has 3, and Penang has 2. Malacca, Sabah, Sarawak, and Pahang each have 1. This shows a concentration in major urban centers.
Competitor analysis identifies key rivals and overlapping customer bases, revealing market dynamics and potential competitive threats.
KOI Thé's customers also visit McDonald's (11.90%), Starbucks and ZUS Coffee (both 9.52%), Burger King (7.14%), and Cili Kampung (4.76%). This cross-visitation data suggests these brands are direct competitors, attracting a portion of KOI Thé's customer base.
Traffic workload by hours shows peak operational times. Effective staffing and resource allocation during these periods ensure customer satisfaction.
KOI Thé experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload around 9:00 PM (57.74%). Traffic is minimal during night hours. This data informs staff scheduling and inventory management.
Consumer segment analysis guides targeted marketing. Tailoring messages to specific groups increases ad relevance and ROI, leading to higher engagement and conversions.
KOI Thé has a high affinity with women (Index 127) and with Gen Z (Index 85). Gen X is also represented (Index 83), while Gen Y is under-indexed (Index 61). This suggests that marketing should focus on female consumers and leverage Gen Z trends.