Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Brazil and how they change over time
See what factors influence KFC performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Brazil
An analysis of KFC' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
KFC in Brazil holds a leading position in the Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1% of brands. This shows strong customer preference. Performance peers include Gennaro, Nino Cucina, Nochi Sushi - Jd. IV Centenário, Barbarella Bakery, Geneal, and Sallva Bar Ristoranti.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, brand reputation, and ultimately, revenue.
KFC in Brazil has an overall CSAT of 42%, up 8.9 percentage points year-over-year. CSAT varies by region, with the South Region showing the highest CSAT at 67% and significant growth. The Northeast and North regions experienced a decrease in CSAT. Recent CSAT dynamic peaked in May 2025.
Average check is a key metric as it is directly tied to revenue and the spending habits of customers at KFC.
The overall average check for KFC in Brazil is 66.1 BRL, a 17.5% increase year-over-year. The Northeast Region has the highest average check (73 BRL). The average check has generally increased from April to June 2025.
Outlet count indicates market reach, brand presence, and expansion strategy within the Cafe & Restaurants sector.
KFC has a total of 207 outlets in Brazil. The Southeast Region accounts for the majority of outlets (145), indicating a strong regional presence. The South and Northeast Regions have 28 and 23 outlets, respectively.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
McDonald's (16.87%) is the most cross-visited brand by KFC customers in Brazil, followed by Burger King (8.53%). Outback Steakhouse, Bob's, and Cacau Show - Chocolates also see cross-visitation, but to a lesser extent.
Traffic workload insights are key for optimizing staffing, managing inventory, and improving customer experience during peak hours.
Traffic workload for KFC in Brazil peaks between 10:00 and 21:00, with the highest traffic workload observed between 12:00 and 19:00. Traffic is lowest between midnight and 7:00. Resource allocation should align with these trends.
Understanding consumer segments by Gender and Generation is crucial for targeted marketing and positioning strategies to enhance brand relevance.
Women are strongly overrepresented in KFC's customer base with an affinity index of 85. Men are also overrepresented in KFC's customer base with an affinity index of 112. Gen Z is strongly overrepresented in KFC's customer base with an affinity index of 1056, indicating a very high affinity.