Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Johnny Rockets is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Johnny Rockets performance in the Mexico and how they change over time
See what factors influence Johnny Rockets performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Johnny Rockets' competitors in the Mexico
An analysis of Johnny Rockets' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, indicating competitive strength and customer preference within its industry.
Johnny Rockets holds the 99th percentile, a leading position indicating it captures a substantial share of customer traffic in Mexico's Cafe & Restaurants industry. Performance peers in a similar range include Buzos Diamante, Dulce Sensación Universidad, Los Paceños, La Octava, Café de la Flor and Casamarte Oyster Bar & Grill.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. Monitoring CSAT informs service improvements.
Overall CSAT for Johnny Rockets in Mexico is 70%, a decrease of 21.5 percentage points year-over-year. The State of Mexico shows high satisfaction (91%), while Quintana Roo lags (43%). Recent months (May-June 2025) have seen fluctuations in CSAT, indicating inconsistency in customer experience.
Average check reflects customer spending habits. Monitoring trends informs pricing strategies and menu optimization for increased revenue.
The overall average check for Johnny Rockets in Mexico is 398.90 MXN, a 12.6% increase year-over-year. Quintana Roo shows an average check of 397.80 MXN. Average check values have fluctuated slightly between April and June 2025, showing no significant trend.
Outlet count indicates brand reach and expansion. Monitoring growth helps assess market penetration and identify geographic opportunities.
Johnny Rockets has a total of 9 outlets in Mexico, distributed across Quintana Roo (4), State of Mexico (2), Jalisco (1), Veracruz (1), and Nuevo León (1). Quintana Roo represents the highest concentration of outlets.
Identifying top competitors allows for strategic benchmarking and differentiation to capture a larger market share by meeting customer needs better.
The top competitors for Johnny Rockets in Mexico, based on cross-visitation, are Toks (10.78%), Starbucks (8.92%), La Casa de Toño (8.55%), VIPS (5.58%), and IHOP (4.83%). These brands represent alternative dining options frequently visited by Johnny Rockets' customers.
Traffic workload insights enable effective staffing and resource allocation, optimizing operational efficiency during peak hours to enhance customer experience.
Traffic workload at Johnny Rockets in Mexico peaks between 14:00 (2:00 PM) and 17:00 (5:00 PM), reaching a high of 66.95%. Traffic is minimal between midnight and 8:00 AM, indicating low operational needs during these hours.
Understanding consumer demographics allows for tailored marketing strategies, enhancing engagement and brand relevance among key customer groups.
Johnny Rockets' customer base in Mexico shows a higher affinity towards women, who are over-represented by an affinity index of 90. Conversely, men are over-represented by an affinity index of 107. Gen Y exhibit higher affinity (105) compared to Gen X (74).