Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
immergrün is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence immergrün performance in the Germany and how they change over time
See what factors influence immergrün performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of immergrün' competitors in the Germany
An analysis of immergrün' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
immergrün holds the 99th percentile, marking it as a leading brand in Germany's Cafe & Restaurants industry. This top 1% position signifies strong market preference. Peers within the same percentile range include ESPITAS GmbH & Co. KG, Kullman's Diner, Mangal ET Kebap-Haus, Asia Unique, Müller & Egerer Bäckerei, and Al Midan Al Dimaschki.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting brand loyalty and revenue. Higher CSAT scores indicate stronger brand affinity.
immergrün's overall CSAT is 77%, a 9.2 percentage point increase year-over-year. CSAT varies by state: Brandenburg leads at 100% (up 4.4pp), while Bremen scores 91% (down 3pp). The increase indicates improved customer experiences, with variations reflecting localized performance differences.
Average check reflects customer spending per visit, crucial for revenue optimization. Tracking changes informs pricing and promotional strategies.
immergrün's average check is 10.7 EUR, a 6.2% decrease year-over-year. Baden-Württemberg has the highest average check at 13.7 EUR. The decrease suggests a shift in spending habits, possibly warranting a review of pricing or menu offerings.
Outlet count signifies brand reach and market penetration. Expansion or contraction trends indicate strategic growth or consolidation efforts.
immergrün has 11 outlets in North Rhine-Westphalia, the highest number among German states. Hesse and Lower Saxony each have 6 outlets. This distribution highlights key markets for the brand, with North Rhine-Westphalia being the most prominent.
Understanding competitors reveals market dynamics. Cross-visitation rates highlight brands competing for the same customer base.
immergrün's customers also frequent Subway (5.69%), Burger King (5.69%), CurryBurger&Co (4.88%), McDonald's (4.07%), and Starbucks (3.25%). Subway and Burger King show the highest cross-visitation, indicating a shared customer base between these fast-food chains and immergrün.
Traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for enhanced customer experience.
immergrün experiences peak traffic between 9:00 and 19:00, with the highest workload around 18:00 (46.07). Minimal traffic occurs between 22:00 and 7:00. This pattern dictates staffing needs and promotional timing.
Analyzing consumer segments informs targeted marketing. Gender and generation insights reveal audience affinity and preferences.
immergrün shows high affinity with women (index 145) and Gen Y (index 191). Men are underrepresented (index 75). Gen X is also underrepresented (index 45). These indexes suggest that women and Gen Y are more engaged with immergrün than other segments.