Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Germany and how they change over time
See what factors influence IKEA performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Germany
An analysis of IKEA' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting its competitive strength and customer preference.
IKEA, with a 99th percentile, is a leading brand, indicating a very strong market presence. This means IKEA attracts more customers than 99% of brands in the industry. Performance peers share this high market position.
Customer satisfaction is key to brand loyalty and growth. Tracking CSAT helps identify areas for service improvements and positive brand perception.
IKEA's overall customer satisfaction stands at 66%, a 3.5 percentage point increase year-over-year, indicating improved customer sentiment. Rhineland-Palatinate shows the highest CSAT at 83% with a significant growth of 47.6 percentage points.
Average check reveals customer spending habits. Monitoring trends helps optimize pricing and promotions to maximize revenue per customer.
IKEA's overall average check is 15.2 EUR, showing a 32.5% increase year-over-year, suggesting customers are spending more. Bavaria shows an average check of 13.6 EUR.
Outlet count reflects market reach and brand accessibility. Monitoring distribution informs expansion and ensures customer convenience.
IKEA has varying outlet numbers across German states. North Rhine-Westphalia has the most outlets (10), indicating a stronger presence there compared to Thuringia and Mecklenburg-Vorpommern, which each have only 1 outlet.
Identifying key competitors is crucial. Cross-visitation data helps understand customer preferences and competitive landscape for strategic positioning.
IKEA's customers also frequently visit McDonald's (18.24%), Burger King (11.18%), and L'Osteria (6.47%), suggesting these brands are primary competitors in the cafe & restaurant sector.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
IKEA experiences peak traffic between 11:00 and 17:00, with the highest workload around 13:00-14:00 (38.76%-38.71%), while traffic is virtually non-existent between 20:00 and 08:00.
Analyzing consumer segments ensures marketing is targeted and effective. Understanding affinity helps tailor strategies and improve customer engagement.
IKEA shows high affinity with men (107) and Gen Z (123), indicating these segments are overrepresented among its customers. Women (87) and Gen X (80) are underrepresented.