Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Merzenich in is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Merzenich in performance in the Germany and how they change over time
See what factors influence Merzenich in performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Merzenich in' competitors in the Germany
An analysis of Merzenich in' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Merzenich in, with a market performance percentile of 99, holds a leading position. This indicates a significant share of customer foot traffic compared to competitors like Schwerdtner, Mezzomar, Bäckerei MOSS, Frau Möller, ZAGROS Gemüsekebap and XXXL Restaurant, all in the top 1%.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Merzenich in's overall customer satisfaction is 57%, with a slight decrease of 0.8 percentage points year-over-year. In North Rhine-Westphalia, the customer satisfaction also stands at 57%, mirroring the overall trend, indicating a need to improve customer experience.
Average check measures customer spending per visit, crucial for revenue optimization and profitability analysis.
The overall average check for Merzenich in is 9.1 EUR, a 15% increase year-over-year, suggesting customers are spending more per visit. The average check in North Rhine-Westphalia is also 9.1 EUR, reflecting the overall trend.
Outlet count indicates market presence and expansion, reflecting brand reach and growth strategy.
Merzenich in operates 58 outlets in North Rhine-Westphalia. The outlet number are constant in the current period comparing to the previous. Brand has a significant presence within the state.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
McDonald's, Cafe Extrablatt, L'Osteria, Burger King, and Bäckerei Schmitz & Nittenwilm are key competitors for Merzenich in. Customers who visit Merzenich in also frequently visit these brands, with McDonald's showing the highest cross-visitation at 6.04%.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Merzenich in experiences peak traffic between 8 AM and 12 PM, with the highest workload around 10 AM (53.59%). There is very low to no traffic between 9 PM and 5 AM.
Understanding consumer segments enables tailored marketing, product development, and customer engagement strategies.
Women (affinity index 99) and Men (affinity index 101) are almost equally represented. Gen X shows high affinity (113), while Gen Y (54) and Gen Z (78) are under-indexed.