Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IHOP performance in the Saudi Arabia and how they change over time
See what factors influence IHOP performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the Saudi Arabia
An analysis of IHOP' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
IHOP holds a leading market performance with a percentile of 99 in Saudi Arabia's Cafe & Restaurants industry. This indicates it captures a significantly high share of customer traffic compared to its peers, suggesting strong brand preference. Performance peers such as 'shanz cafe', '24 Cafè', 'تجميرة | TAGMEERAH', 'Asal Mabshoor Rice & Grills Restaurant', 'مطاعم القرموشي' and 'فلافل الشام' also share a high percentile.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT scores indicate positive customer experiences.
IHOP's overall CSAT in Saudi Arabia is 89%, a slight increase year-over-year. Makkah Region shows 90% satisfaction, with a decrease, while Riyadh Region has 80%, with an increase. The CSAT grew from 82.3% in April 2025 to 94.7% in June 2025 showing upward trend.
Average check reveals spending habits, indicating pricing strategy effectiveness and customer perception of value.
IHOP's overall average check is 111.5 SAR, showing a decrease year-over-year. Makkah Region has an average check of 112.6 SAR, while Riyadh Region is at 106.5 SAR. The average check grew from 107.59 SAR in April 2025 to 113.01 SAR in June 2025 showing upward trend.
Outlet count indicates market presence and accessibility. More outlets can lead to greater brand awareness and customer reach.
IHOP has 2 outlets in the Makkah Region and 1 outlet in the Riyadh Region in Saudi Arabia. This distribution reflects IHOP's physical presence and market coverage in these key areas.
Understanding competitor visitation helps IHOP refine marketing, improve offerings, and identify opportunities to capture market share.
IHOP's top competitors, based on customer cross-visitation, are Applebee's (16.11%), McDonald's (4.12%), Al Baik (3.22%), KFC (3.09%), and Dunkin' (2.84%). This indicates IHOP customers also frequent these brands, suggesting shared customer preferences or needs.
Traffic workload by hour shows peak times, helping optimize staffing, promotions, and resource allocation for customer experience.
IHOP's peak traffic workload occurs between 11:00 and 13:00, with a gradual rise starting from 6:00. Traffic remains relatively consistent from 11:00 to 21:00, then declines sharply after 22:00. Minimal traffic occurs between midnight and 6:00.
Analyzing consumer segments informs targeted marketing, product development, and service personalization for enhanced engagement.
IHOP's consumer base shows high affinity among Women (129) and Men (88). Generationally, Gen X (132) and Gen Z (679) show higher affinity than Gen Y (36). These indexes indicate the relative representation of each demographic compared to the average consumer.