Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Applebee's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Applebee's performance in the Saudi Arabia and how they change over time
See what factors influence Applebee's performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Applebee's' competitors in the Saudi Arabia
An analysis of Applebee's' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Applebee's in Saudi Arabia holds a leading market performance at the 99th percentile. This signifies a strong market position, indicating high customer preference relative to competitors like REGAL BURGER, Row Speciality Coffee, Jamil's Restaurant, Alaaly Seafood Restaurant, Chef's Burger and Loft.
Customer satisfaction reflects loyalty and impacts revenue. Tracking this KPI helps refine service and enhance brand perception.
Applebee's boasts high customer satisfaction in Saudi Arabia, with an overall CSAT of 94%, up 11.3 percentage points year-over-year. The Eastern Province and Ḥa'il Province lead with 95% satisfaction. This indicates strong customer loyalty and effective service delivery across regions.
Average check reveals spending habits. Monitoring this metric helps optimize menu pricing and marketing strategies for revenue.
The average check for Applebee's in Saudi Arabia is 150 SAR, a 2.5% decrease year-over-year. Al-Qassim Province shows the highest average check at 159.3 SAR. This decline suggests a need to review pricing strategies or promotional offers.
Outlet count indicates market reach and expansion progress, reflecting brand accessibility and growth strategy.
Applebee's has a total of 9 outlets in Saudi Arabia, with 3 located in the Riyadh and Makkah Regions each, and 1 each in Eastern Province, Al-Qassim Province, and Ḥa'il Province. The distribution highlights key regional markets for the brand.
Competitor analysis identifies market rivals, crucial for strategic positioning and competitive advantage in the industry.
Applebee's main competitors in Saudi Arabia, based on customer cross-visitation, are IHOP (10.66%), KFC (6.65%), Burger King (4.94%), Dunkin' (4.86%), and Shawarmer (4.60%). This highlights key brands attracting a similar customer base.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to enhance customer experience.
Applebee's in Saudi Arabia experiences peak traffic between 6 PM and 10 PM, with the highest workload around 10 PM (63.97%). Traffic is minimal in the early morning hours. This informs staffing and promotional timing strategies.
Consumer segments guide targeted marketing, ensuring relevant messaging and optimized resource allocation for higher engagement.
Applebee's customer base in Saudi Arabia shows high affinity towards women (128 index) and Gen Y (121 index). This suggests these groups are overrepresented among Applebee's customers, indicating potential for targeted marketing campaigns.