Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hooters is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hooters performance in the South Africa and how they change over time
See what factors influence Hooters performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Hooters' competitors in the South Africa
An analysis of Hooters' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants industry.
Hooters in South Africa is a leading brand with a Market Performance percentile of 99, placing it in the top 1%. This indicates a strong market position relative to peers like Harrie's Pancakes, Cape Town Fish Market, Andiccio24, Mythos, Fournos, and Butcher Boys, who share a similar leading percentile.
Customer Satisfaction is crucial for assessing brand perception, loyalty, and identifying areas needing improvement to retain and attract customers.
Hooters' overall customer satisfaction in South Africa is 64%, a decrease of 14.8 percentage points year-over-year. Gauteng shows higher satisfaction (77%) with slight growth, while KwaZulu-Natal has significantly lower satisfaction (43%) with a substantial decrease. This suggests a need to address customer concerns, especially in KwaZulu-Natal.
Average Check is vital for understanding customer spending habits and revenue trends, impacting menu pricing and promotional strategies for profitability.
The overall average check for Hooters in South Africa is 325 ZAR, down 2.7% year-over-year. KwaZulu-Natal has a higher average check (354.6 ZAR) compared to Gauteng (308.7 ZAR). Analyzing the trend over the months shows gradual increase in average check from 266.07 ZAR to 405.26 ZAR, reflecting the change in customer spending behavior.
Number of Outlets indicates brand reach and market presence, influencing accessibility for customers and overall revenue generation potential.
Hooters has 3 outlets in Gauteng and 2 in KwaZulu-Natal, reflecting its physical presence and market distribution within South Africa. This limited number impacts brand accessibility and potential market share in the Cafe & Restaurants industry.
Identifying competitors allows a brand to understand market dynamics, benchmark performance, and refine strategies for differentiation and customer acquisition.
The top competitors for Hooters in South Africa, based on customer cross-visitation, are McDonald's (22.5%), Spur (12.5%), KFC (10%), Tiger's Milk (8.75%), and Burger King (7.5%). This highlights the competitive landscape and overlapping customer base Hooters shares with these brands.
Analyzing traffic workload by hours helps optimize staffing, promotions, and resource allocation to match customer demand and maximize operational efficiency.
Hooters' traffic workload in South Africa peaks between 17:00 and 19:00, with the highest workload at 19:00 (63%). There is no traffic between 0:00 and 10:00. This data helps to staff appropriately for those peak hours and reduce staff during slower hours, as well as adjust promotional activities.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, optimizing ROI through personalized messaging and offers.
Hooters consumers show high affinity for both Women (93) and Men (106) segments. The Gen X consumer segment is significantly overrepresented with an affinity index of 299. This data suggests opportunities for gender-specific and generation-specific marketing campaigns that appeal to the brand's dominant consumer base.