Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hometown Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hometown Pizza performance in the United States and how they change over time
See what factors influence Hometown Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Hometown Pizza' competitors in the United States
An analysis of Hometown Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Hometown Pizza is a leading brand with a 99th percentile market performance. This indicates strong market dominance. Peers in the same range include Tandoori Express, El Patron Cocina Mexicana, San Jose Mexican Restaurant, Casa España Tapas Y Vinos, Cafe d’Alsace, and Charley's Steak House, reflecting similar high performance.
CSAT reflects customer happiness, impacting loyalty and revenue. Tracking it helps identify areas for improvement and maintain a competitive edge.
Overall customer satisfaction for Hometown Pizza is 73%, a decrease of 10.5 percentage points year-over-year. Missouri shows high satisfaction (93%) with an increase of 3.4 percentage points. Kentucky's CSAT is 71%, down by 11.7 percentage points. Nevada exhibits a low CSAT of 48%, a significant drop of 47.3 percentage points. This suggests prioritizing customer experience improvements in Kentucky and Nevada.
Average check reflects spending per customer, crucial for revenue. Monitoring trends helps optimize pricing and promotional strategies.
The overall average check for Hometown Pizza is $21.10, a 6.7% increase year-over-year. Kentucky's average check is $21.50 USD, with no growth. The average check shows variability across months, ranging from $18.62 to $23.97. This suggests the need to examine factors influencing customer spending.
Outlet count indicates brand reach and growth. Monitoring distribution across locations aids expansion and market penetration strategies.
Hometown Pizza has 26 outlets across the United States. Kentucky leads with 15 outlets. Ohio has 3 outlets, while Washington has 2. Pennsylvania, Georgia, Connecticut, Oklahoma, Nevada, Mississippi, and Michigan each have 1 outlet. The concentration in Kentucky shows a strong regional presence.
Competitor analysis helps identify key players and customer preferences, informing strategies to strengthen market position and customer loyalty.
McDonald's is the top competitor with a cross-visitation rate of 23.78%. Texas Roadhouse and Cracker Barrel Old Country Store each have a 9.76% cross-visitation. Taco Bell follows at 8.54%, and Wendy's at 7.93%. Understanding these overlaps can help Hometown Pizza refine its offerings and marketing to attract and retain customers.
Understanding traffic patterns enables efficient staffing and resource allocation, optimizing operations during peak hours and minimizing waste.
Traffic workload for Hometown Pizza peaks between 11 AM and 8 PM, with highest activity at 6 PM (64.28%) and 3 PM (41.92%). There is minimal traffic between midnight and 7 AM. This highlights the importance of staffing and resource allocation during the afternoon and evening hours to meet customer demand effectively.
Analyzing consumer segments informs targeted marketing, enabling personalized campaigns that resonate with specific demographics and enhance engagement.
Women show a higher affinity (104%) compared to men (97%). Gen X exhibits the strongest affinity (136%), while Gen Y is under-indexed (65%) and Gen Z has an affinity of 90%. This suggests that Hometown Pizza appeals more to women and Gen X, requiring tailored strategies to engage Gen Y and Gen Z effectively.