Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Haus des Döners is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Haus des Döners performance in the Germany and how they change over time
See what factors influence Haus des Döners performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Haus des Döners' competitors in the Germany
An analysis of Haus des Döners' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in its industry.
Haus des Döners is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in Germany. This high percentile indicates a strong market presence, demonstrating high customer preference. Performance peers like XIAO, Junge Die Bäckerei., Starbucks, ALEX, Frittenwerk, and Hofbräuhaus München also share this leading position, indicating a competitive top tier in the market.
Customer satisfaction is crucial for loyalty. Tracking CSAT helps understand customer sentiment and identify areas for improvement.
The overall customer satisfaction for Haus des Döners is 64%, a decrease of 13.6 percentage points year-over-year. Satisfaction varies by state, with Rhineland-Palatinate at 74% and North Rhine-Westphalia at 63%. The CSAT dynamic shows fluctuation from April to June 2025, peaking in June. Declining CSAT needs attention to prevent customer churn.
Average check reflects spending per customer. Monitoring it helps optimize pricing strategies and understand customer purchase behavior.
The overall average check for Haus des Döners is 11.2 EUR, an increase of 18.9% year-over-year. Hesse has the highest average check at 12.7 EUR. The average check dynamic decreased from April to June 2025. The increase shows higher spending habits, potentially influenced by menu adjustments.
Outlet count indicates market reach. Monitoring outlet distribution guides expansion strategy and market penetration efforts.
Haus des Döners has a total of 105 outlets in Germany. The majority (74) are located in North Rhine-Westphalia. Rhineland-Palatinate and Hesse each have 9 outlets. This distribution shows a concentration in North Rhine-Westphalia, suggesting a strategic focus or strong regional performance.
Competitive analysis identifies key rivals. Understanding overlaps in customer base informs competitive strategies and differentiation efforts.
McDonald's (9.81%) and Burger King (5.24%) are the top competitors of Haus des Döners, based on cross-visitation data. L'Osteria (2.91%), KFC (1.84%) and Cafe Extrablatt (1.46%) are also notable competitors. This indicates a competitive landscape dominated by fast-food chains, suggesting Haus des Döners customers also frequent these establishments.
Traffic workload analysis helps optimize staffing. Understanding peak hours ensures efficient resource allocation and customer service.
Peak traffic for Haus des Döners occurs between 11:00 AM and 8:00 PM, with the highest workload at 61.28% at 6:00 PM. Traffic is significantly lower during early morning hours. These patterns highlight the need for higher staffing during peak hours to maintain service quality.
Understanding consumer segments allows targeted campaigns. Analyzing demographics informs marketing and positioning strategies.
Haus des Döners customer base shows a high affinity for Women (67%, affinity index is high, but delta -33.23 shows they are under-indexed compared to average). Among generations, Gen X (105%), Gen Y (113%), and Gen Z (107%) all demonstrate high affinity. Gen Y customers are over-indexed, indicating higher engagement. This consumer insight is strategic to target marketing.