Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Harold's Chicken Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Harold's Chicken Shack performance in the United States and how they change over time
See what factors influence Harold's Chicken Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Harold's Chicken Shack' competitors in the United States
An analysis of Harold's Chicken Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference in a competitive industry landscape, showing overall market penetration.
Harold's Chicken Shack is a leading brand with a market performance percentile of 99, indicating a strong market presence. This places it in the top 1% of brands, showcasing significant customer preference. Performance peers include Islamorada Fish Company, Cuba Libre Restaurant & Rum Bar, Bigdash, Surfing Crab, Miss Conduck, and El Toque Restaurant, all within the same top percentile range.
Customer satisfaction (CSAT) indicates brand perception and loyalty, directly impacting repurchase rates and positive word-of-mouth.
Harold's Chicken Shack shows an overall customer satisfaction of 57%, with a slight increase of 0.4 percentage points year-over-year. CSAT varies by location: Arizona shows 61% (+1.6pp), Illinois shows 58% (+7.7pp), Indiana shows 58% (-3.9pp), and Georgia shows 50% (-15.8pp). This highlights regional differences in customer experience.
Average check reflects customer spending per visit, crucial for revenue forecasting and understanding customer value.
The overall average check for Harold's Chicken Shack is $22.10, a decrease of 5.3% year-over-year. Average check varies by location: Georgia shows $34.70, Arizona shows $22.50, Indiana shows $22.40, and Illinois shows $19.40. This suggests regional differences in order value.
Number of outlets reflects brand reach and expansion strategy, indicating potential market coverage and accessibility.
Harold's Chicken Shack has a varying number of outlets by state: Illinois has 16, Indiana has 7, Georgia has 2, and Arizona has 1. This distribution indicates a concentration in Illinois, with expansion into other states.
Identifying top competitors helps in understanding market dynamics, benchmarking performance, and refining competitive strategies.
The top competitors for Harold's Chicken Shack, based on cross-visitation, are McDonald's (14.43%), Popeyes Louisiana Kitchen (7.46%), Wendy's (4.98%), Giordano's (4.48%), and Culver's (4.48%). This shows customer overlap with major fast-food chains.
Traffic workload by hours reveals peak operational times, enabling optimized staffing and resource allocation.
Harold's Chicken Shack experiences peak traffic between 11 AM and 8 PM, with the highest workload between 4 PM and 6 PM. Traffic is minimal in the early morning hours (3 AM to 9 AM), indicating a late-morning to evening-focused operational schedule.
Analyzing consumer segments allows for targeted marketing by revealing preferences, improving marketing efficiency.
Harold's Chicken Shack shows higher affinity among women (115 Index) compared to men (87 Index). Among generations, Gen Y exhibits the highest affinity (112 Index), followed by Gen X (99 Index), and Gen Z (82 Index). This suggests targeted marketing toward women and Gen Y might be effective.