Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Grill'd is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Grill'd performance in the Australia and how they change over time
See what factors influence Grill'd performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Grill'd' competitors in the Australia
An analysis of Grill'd' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grill'd holds a leading position in Australia's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference compared to peers like Zambrero, Criniti's, Red Rooster, Volcanos Steakhouse, San Churro, and Nando's, all positioned within the same top percentile range.
Customer satisfaction (CSAT) shows how happy customers are. Tracking CSAT helps improve service and loyalty by addressing what customers like and dislike.
Grill'd's overall customer satisfaction is at 65%, a decrease of 1.9 percentage points year-over-year. The Northern Territory shows the highest CSAT at 77% but experienced a significant drop of 9.4pp, while Western Australia and Victoria show improvements. These location-based variations reveal regional differences in customer perception of Grill'd.
Average check reveals how much customers spend per visit. Monitoring this KPI can inform pricing and promotional strategies to boost revenue.
Grill'd's average check is 32.4 AUD, showing a 3.7% increase year-over-year, suggesting customers are spending more per visit. Australian Capital Territory has the highest average check at 36.1 AUD. Understanding these spending patterns across different regions enables targeted strategies.
Number of outlets indicates brand's market presence and growth. It reflects reach and access, showing potential for revenue and brand recognition.
Grill'd has a substantial presence in Australia, with Victoria leading in the number of outlets (55), followed by Queensland (42) and New South Wales (38). This distribution highlights Grill'd's strategic focus on specific regions, revealing areas of strength and potential expansion opportunities.
Competitor analysis identifies key rivals and customer preferences. It informs strategies to enhance competitive edge by understanding brand overlap and customer choices.
Grill'd's top competitors are McDonald's (15.35%), Hungry Jack's Burgers (6.97%), KFC (6.80%), Guzman y Gomez (5.39%), and Subway (2.57%) based on cross-visitation data. This identifies primary alternatives in customer's minds, indicating the competitive landscape and potential areas for differentiation.
Traffic workload shows peak hours and customer flow. This helps optimize staffing, promotions, and resource allocation for efficient operations.
Grill'd experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic volume occurring around 6:00 PM (62.13). This reveals the busiest periods, enabling optimized staffing and resource allocation to meet customer demand effectively.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights enhance positioning strategies.
Grill'd's customer base shows a higher affinity among women (86%) and an over-representation of Gen X (155%) and Gen Z (114%), indicating these segments have a stronger connection to the brand. Gen Y is under-indexed (78%) compared to the average consumer.