Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Graal is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Graal performance in the Brazil and how they change over time
See what factors influence Graal performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Graal' competitors in the Brazil
An analysis of Graal' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
Graal, with a market performance percentile of 99 in Brazil's Cafe & Restaurants industry, is a leading brand. This high percentile signifies strong customer preference. Its performance peers include Quiero Café, Divino Fogão, Kotay Sushi Santana, Restaurante Guacamole Taqueria, Restaurante Guacamole Cocina Mexicana, and Baby Beef - Cristiano Machado, which are in a similar performance range.
Customer satisfaction (CSAT) is crucial as it directly impacts loyalty, influencing repeat business and positive word-of-mouth referrals.
Graal's overall customer satisfaction in Brazil is 49%, a decrease of 6.8 percentage points year-over-year. The Southeast Region shows a CSAT of 52%, while the South Region has a significantly lower CSAT of 22%. This decline indicates potential issues needing attention to improve customer experience, particularly in the South Region.
Average check reflects customer spending per visit, impacting revenue. Monitoring it helps optimize pricing and promotional strategies.
Graal's overall average check in Brazil is 65.3 BRL, a 6.2% increase year-over-year. The South Region shows an average check of 78.1 BRL, while the Southeast Region has an average check of 65 BRL. This growth indicates customers are spending more per visit.
Outlet count indicates brand reach, directly affecting market coverage and accessibility for potential customers.
Graal has 49 outlets in the Southeast Region and 3 in the South Region of Brazil. The higher number of outlets in the Southeast Region indicates a stronger presence in that area compared to the South Region.
Identifying top competitors via cross-visitation reveals direct rivals and shared customer base for strategic adjustments.
The top competitors for Graal, based on customer cross-visitation, are McDonald's (11.97%), Burger King (5.61%), Outback Steakhouse (3.66%), Coco Bambu (2.70%), and Madero (2.60%). This reveals the brands that Graal's customers also frequently visit.
Analyzing traffic workload helps optimize staffing and resource allocation to meet customer demand effectively.
Graal experiences peak traffic workload between 12:00 PM and 1:00 PM, with the highest traffic workload being 56.04%. Traffic is lowest between 4:00 AM and 5:00 AM, around 30%. This indicates peak and off-peak hours for staffing and resource management.
Understanding consumer segments optimizes marketing, tailoring strategies to specific demographic preferences and behaviors for effectiveness.
Graal's customer base shows a high affinity among women (64% affinity) and an affinity value of 128% for Men. Gen X segment shows 128% affinity, indicating a strong presence, while Gen Y demonstrates 85% affinity, suggesting they are slightly under-indexed.