Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the Australia and how they change over time
See what factors influence Gong Cha performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the Australia
An analysis of Gong Cha' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance in Australia is leading, with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and customer preference. Performance peers include Gami Chicken & Beer, Butchers Buffet, DooBoo, Banjo's, Slowhand cafe and bar, and MITRAN DA DHABA HARRIS PARK WIGRAM STREET, all positioned within the same percentile range.
Customer satisfaction is crucial for brand loyalty and growth. Monitoring changes over time provides insights into service quality and customer experience.
Overall customer satisfaction for Gong Cha in Australia is 64%, up 2.2 percentage points year-over-year. Australian Capital Territory shows the highest satisfaction at 100%, with significant growth. South Australia is the only state with a decrease in customer satisfaction. Overall, the trend shows positive movement in customer happiness.
Number of outlets reflects brand reach. Growth or decline indicate expansion or contraction, impacting market presence and accessibility.
Gong Cha has a total of 120 outlets in Australia. New South Wales has the highest number of outlets (61), indicating a strong presence in that state. Queensland and Victoria follow with 23 and 22 outlets respectively, indicating a good presence in those states.
Identifying key competitors helps refine marketing. Understanding who else customers visit informs strategies to capture market share.
Gong Cha's top competitors, based on customer cross-visitation, are McDonald's (9.64%), KFC (6.63%), Hungry Jack's Burgers (4.82%), Subway (3.61%), and Guzman y Gomez (3.01%). This indicates that customers who visit Gong Cha also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times. Understanding these patterns helps optimize staffing and resource allocation for better service.
Gong Cha experiences peak traffic between 10:00 and 20:00, with the highest workload around 13:00 - 15:00. Traffic is minimal during the early morning hours (0:00 to 8:00). This data suggests staffing should be increased during peak hours.
Analyzing segments informs marketing. Affinity insights guide targeted strategies, ensuring relevant messaging and optimized resource allocation.
Women show high affinity, indicated by 114 index, while men are under-indexed at 90 index. Gen Y (Millennials) are highly represented at 139 index, suggesting high affinity towards Gong Cha, while Gen X is under-indexed at 85 index.