Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ghirardelli is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ghirardelli performance in the United States and how they change over time
See what factors influence Ghirardelli performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Ghirardelli' competitors in the United States
An analysis of Ghirardelli' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates the brand's share of foot traffic, reflecting its competitive strength and customer preference in the market.
Ghirardelli, with a market performance of 99, is a leading brand. This high percentile suggests a strong market presence, indicating it outperforms most competitors in attracting customer traffic. Performance peers in the same range include Angry Crab Shack, Little Greek Fresh Grill, Ziggi's Coffee, Due'Cucina Italian Restaurant, Bronx House Pizza, and Harry's Seafood Bar & Grille.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations. High CSAT scores often correlate with customer loyalty and positive word-of-mouth.
Ghirardelli's overall CSAT is 71%, a decrease of 3.9 percentage points year-over-year. CSAT varies by state: California shows 75%, Nevada 69%, and Florida 58%, all experiencing a decrease. The temporal CSAT analysis shows a growth from 68.75% to 77.30% from April to June 2025.
The number of outlets indicates brand reach and market penetration. More outlets can mean greater convenience and increased brand visibility for customers.
Ghirardelli has a total of 17 outlets. California has 12 outlets, dominating Ghirardelli's presence. New York, Florida, Kentucky, Nevada and Illinois each have one outlet. This distribution shows a strong concentration in California.
Identifying key competitors helps a brand understand the competitive landscape and refine strategies to attract and retain customers effectively.
Ghirardelli's top competitors, based on cross-visitation, are In-N-Out Burger (12.28%), Starbucks (11.81%), McDonald's (7.72%), Boudin SF (5.98%), and The Cheesecake Factory (5.04%). These brands share a significant portion of Ghirardelli's customer base.
Analyzing traffic workload by hour reveals peak and off-peak times, allowing for optimized staffing, marketing, and resource allocation to meet customer demand.
Ghirardelli's peak traffic workload occurs between 14:00 and 17:00, reaching 60.37% at 17:00. There is a noticeable decline in traffic after 18:00. The traffic at hours 1 to 8 is null, which is probably due to business hours.
Understanding consumer demographics allows for tailored marketing efforts and product offerings, maximizing engagement and resonating with specific customer groups.
Ghirardelli's consumer base is predominantly women (79% affinity index), who are over-represented. Men are also over-represented with a index of 118. Regarding generations, Gen X (107% affinity index) and Gen Y (107% affinity index) are over-represented, while Gen Z (57% affinity index) is significantly under-represented.