Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Full Moon Bar-B-Que is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Full Moon Bar-B-Que performance in the United States and how they change over time
See what factors influence Full Moon Bar-B-Que performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Full Moon Bar-B-Que' competitors in the United States
An analysis of Full Moon Bar-B-Que' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Full Moon Bar-B-Que is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market position relative to its peers like Lucky Goat Coffee, The Yellow Deli, Hawaiian Island Grill, Phat Boy Sushi & Kitchen, BelAir Cantina, and Deerpath Bagels & Burgers, all within the same percentile range.
Customer satisfaction is key to loyalty. Tracking it helps understand customer sentiment and improve service quality and overall brand perception.
Full Moon Bar-B-Que has an overall customer satisfaction of 74%, a 3.4 percentage point increase year-over-year. Satisfaction is higher in Mississippi (75%) than in Alabama (74%). The CSAT dynamic data shows fluctuations between 70.81% and 79.69% from April to June 2025.
Average check reflects customer spending per visit. Analyzing it can reveal pricing effectiveness and opportunities to increase revenue per transaction.
Full Moon Bar-B-Que's overall average check is $20.2, a 9.5% decrease year-over-year. The average check in Alabama is $20.1. Dynamic data indicates fluctuations between $18.21 and $21.73 from April to June 2025.
Outlet count indicates brand reach and market presence. Tracking it shows expansion or contraction and overall growth strategy effectiveness.
Full Moon Bar-B-Que has 15 outlets in Alabama and 1 in Mississippi. The majority of outlets are located in Alabama, showing the brand's stronger presence there.
Identifying competitors reveals the competitive landscape. Understanding cross-visitation informs strategies to attract customers from rival brands.
McDonald's (15.58%) and Chick-fil-A (12.32%) are the top competitors that Full Moon Bar-B-Que's customers also visit, followed by Jack's (10.87%), Wendy's (7.25%), and Burger King (7.25%).
Traffic workload by hours shows peak times. Understanding it informs staffing and resource allocation for optimal customer service and efficiency.
Full Moon Bar-B-Que experiences peak traffic between 12 PM and 6 PM, with the highest workload around 12 PM and 1 PM (71.46% and 71.33% respectively). Traffic is minimal before 10 AM and after 9 PM.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide tailored positioning and communication strategies.
Women show a high affinity (87) for Full Moon Bar-B-Que, while men are over-represented (111). Gen X is highly over-represented (132), while Gen Y (85) and Gen Z (89) are under-indexed.