Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fridays is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fridays performance in the Peru and how they change over time
See what factors influence Fridays performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of Fridays' competitors in the Peru
An analysis of Fridays' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Fridays in Peru holds a leading market performance at the 99th percentile. This indicates a strong market presence and customer preference, positioning it at the forefront of the Cafe & Restaurants industry, performing similarly to Sanguchería El Chinito, Patio de comidas Plaza Norte, Norky's, MIRANDA BY CARPE DIEM, Kauza Restaurante and Rustica.
CSAT reflects customer happiness, influencing loyalty and brand perception. Tracking changes helps refine service strategies.
Fridays' overall customer satisfaction in Peru is 57%, a decrease of 2.7 percentage points year-over-year. Lima shows a decrease in CSAT (-4.6pp), while Callao shows a significant increase (19.4pp). This indicates a need to investigate and address satisfaction issues in Lima, while leveraging the success factors in Callao.
Average check indicates spending per customer, reflecting menu appeal and pricing strategy effectiveness.
The overall average check for Fridays in Peru is 68 PEN, a decrease of 3.2% year-over-year. Lima's average check is 67.8 PEN, with no change from the previous year. This decline suggests a potential need to review pricing strategies or menu offerings to boost spending per customer.
Outlet count shows brand reach. Growth indicates expansion, reflecting investment and market confidence.
Fridays has 16 outlets in Lima, and 1 each in Arequipa, Callao and La Libertad, summing up to 19 outlets in Peru. The distribution highlights a strong presence in Lima, with opportunities for further expansion in other states.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and positioning.
Fridays' top competitors in Peru, based on cross-visitation, are Starbucks (8.56%), McDonald's (5.88%), Chili's Grill & Bar (5.88%), Madam Tusan (5.35%), and KFC (4.28%). This indicates a shared customer base and informs competitive strategies against these brands.
Traffic workload reveals peak hours, enabling optimized staffing, marketing, and resource allocation.
Fridays experiences peak traffic workload between 11:00 AM and 11:00 PM, with the highest activity around 9:00 PM (60.92) and 10:00 PM (63.03). This informs staffing and promotional strategies to maximize revenue during these peak times.
Understanding consumer segments tailors marketing. Gender/generation affinities shape targeted campaigns and positioning.
Fridays' customer base in Peru shows a high affinity for women (80), with men being over-indexed (113). Among generations, Gen X is over-indexed (113), Gen Y is under-indexed (78), and Gen Z is strongly over-indexed (126). This suggests opportunities to target Gen Z with tailored marketing efforts.