Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Peru and how they change over time
See what factors influence McDonald's performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Peru
An analysis of McDonald's' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Peru demonstrates a leading market performance with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry. This indicates strong customer preference and competitive strength. Performance peers in a similar range include Casa Tambo Restaurant, Roky's, Amyra Chocolate, Pardos Chicken, Cevicheria Puerto 92, and Molly's Irish Bar & Restaurant.
Customer satisfaction (CSAT) is crucial as it directly impacts loyalty, repurchase rates, and brand reputation within the Cafe & Restaurants industry.
McDonald's in Peru has a CSAT of 48%, which is down by 5 percentage points year-over-year. The CSAT in Lima is also 48%, with a significant decrease of 9.8 percentage points. This suggests a decline in customer satisfaction compared to the previous year, requiring attention to address potential issues.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at McDonald's.
The overall average check for McDonald's in Peru is 32 PEN, showing a slight increase of 0.1% year-over-year. In Lima, the average check is 32.5 PEN, with no growth. This suggests stable spending habits among customers, with minor overall improvement.
Outlet count indicates brand reach and accessibility, reflecting investment in market penetration within the Cafe & Restaurants industry.
McDonald's has 45 outlets in Peru. Lima has the highest number of outlets at 33, followed by Callao and La Libertad with 4 each, Arequipa with 3, and Lambayeque with 1. This distribution highlights Lima as the primary market for McDonald's in Peru.
Understanding key competitors through cross-visitation patterns helps refine strategies to maintain and improve market share.
The top 5 competitors for McDonald's in Peru, based on cross-visitation, are KFC (8.56%), Starbucks (6.35%), Papa Johns Pizza (6.08%), Pardos Chicken (3.87%), and Bembos (3.59%). These brands are frequently visited by McDonald's customers, revealing key competitive overlaps.
Traffic workload reveals peak hours, enabling optimal staffing and resource allocation to maximize customer service and operational efficiency.
McDonald's in Peru experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (63.85%). Conversely, the lowest traffic workload occurs between 1:00 and 7:00. This information can be used to manage staffing levels.
Analyzing consumer segments helps tailor marketing efforts to specific demographics, enhancing engagement and brand affinity.
McDonald's in Peru shows high affinity with women (68%, under-indexed), and men (120%, over-indexed), indicating gender preference. Among generations, Gen X is represented by 85% (under-indexed), Gen Y is 117% (over-indexed), and Gen Z at 95% (under-indexed) suggesting targeted marketing.