Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rustica is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rustica performance in the Peru and how they change over time
See what factors influence Rustica performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of Rustica' competitors in the Peru
An analysis of Rustica' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rustica's Market Performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in Peru. This indicates a strong market presence and high customer preference compared to its performance peers.
Customer satisfaction (CSAT) is a key performance indicator of customer loyalty and overall brand health, influencing repurchase rates and positive word-of-mouth.
Rustica's overall CSAT is 65%, a 12.1 percentage point increase year-over-year, indicating improved customer sentiment. Lima shows a CSAT of 69% with a 13.5 percentage point increase. Ica has a CSAT of 40% with a 10 percentage point increase. This growth suggests successful strategies in enhancing customer experience.
Average check is crucial for understanding spending habits, informing pricing strategies, and assessing the financial health of the business.
Rustica's overall average check is 60.5 PEN, a 17% decrease year-over-year. In Lima, the average check is 60.3 PEN with no growth. The decline indicates customers are spending less per visit, potentially due to pricing changes or altered purchase behavior.
Outlet count reflects brand reach and market penetration, directly impacting revenue potential and customer accessibility across different regions.
Rustica has 30 outlets in Lima, representing the majority of its locations. It also has outlets in Callao (2), and single outlets in Cajamarca, Loreto, Ucayali, La Libertad, Piura, Huánuco, Ica, and Puno. This distribution highlights a strong presence in Lima with expanding reach to other states.
Competitor analysis identifies key players and market dynamics, enabling strategic positioning and competitive advantage in the industry.
Rustica's top competitors based on cross-visitation are Pardos Chicken (5.03%), Papa Johns Pizza (5.03%), Pizza Hut (3.77%), Bembos (2.52%), and McDonald's (2.52%). These brands attract a portion of Rustica's customer base, indicating shared market appeal.
Traffic workload analysis optimizes staffing and resource allocation during peak hours, improving efficiency and customer experience.
Rustica experiences peak traffic workload between 18:00 and 22:00, with the highest activity at 22:00 (52.09%). Traffic is low during the morning, increasing gradually from 10:00 onwards. The data suggests the need for increased staffing and resources during peak evening hours.
Understanding consumer segments allows for targeted marketing strategies, optimizing resource allocation and improving overall campaign effectiveness and ROI.
Rustica's consumer base shows a higher affinity towards women (index 91) and Gen Y (index 100). This suggests these segments are overrepresented among Rustica's customers. Marketing efforts can be tailored towards these groups to enhance engagement.