Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Peru and how they change over time
See what factors influence KFC performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Peru
An analysis of KFC' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
KFC in Peru holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position relative to peers like Chullos Restaurant, Starbucks, and others also at 99 percentile.
Customer Satisfaction (CSAT) reflects brand perception. Tracking its changes provides insights into service quality and customer loyalty trends.
KFC's overall CSAT in Peru is 45%, a decrease of 13.6 percentage points year-over-year. Lima shows 46% CSAT, while Callao has a lower CSAT of 25%. The dynamic CSAT data shows fluctuations over the observed months, with a dip in June.
Average Check (AvgCheck) indicates how much customers spend per visit, impacting revenue. Monitoring AvgCheck trends informs pricing and promotion strategies.
The overall average check for KFC in Peru is 35.9 PEN, a decrease of 1.1% year-over-year. Cusco shows the highest average check at 42.7 PEN. Lima reports 34.9 PEN, while Callao has 37.3 PEN. The average check fluctuated between 33.02 PEN and 39.13 PEN in the observed period.
Outlet count shows brand reach. Changes indicate expansion or contraction, crucial for market penetration and customer accessibility.
KFC has 99 outlets in Lima, demonstrating a strong presence. Callao has 9 outlets. Other states like Arequipa, Ica, La Libertad, Cusco, and Piura have fewer outlets, showing varied regional coverage.
Competitor analysis reveals key rivals, aiding strategic positioning and highlighting competitive advantages in the Cafe & Restaurants market.
McDonald's is the top competitor with a cross-visitation rate of 7.03%. Starbucks, Bembos, Papa Johns Pizza, and Pardos Chicken also attract KFC customers, with cross-visitation rates between 3.17% and 5.22%.
Traffic workload analysis highlights peak hours. Understanding these trends helps optimize staffing and resource allocation for efficiency.
KFC's traffic workload in Peru peaks between 11 AM and 9 PM, with the highest traffic around 6 PM to 8 PM (52.74-62.83). The workload is significantly lower during early morning hours (0-6 AM).
Understanding consumer segments by Gender and Generation enables targeted marketing, improving engagement and ROI.
Women are overrepresented among KFC consumers (Affinity Index 73, delta -26.97), while men are significantly overrepresented (Affinity Index 117, delta 17.07). Gen Y is overrepresented (Affinity Index 143), while Gen X is underrepresented (Affinity Index 61).