Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fricker's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fricker's performance in the United States and how they change over time
See what factors influence Fricker's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Fricker's' competitors in the United States
An analysis of Fricker's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fricker's market performance is at the 99th percentile, indicating a leading position. This places Fricker's in the top 1% of brands, showing a strong market presence. Performance peers in the same range include Sun Nong Dan, Anna Maria Oyster Bar, Flapjack's Pancake Cabin, Grand Hacienda, JUQI 局气, and King's Fish House.
Customer satisfaction reflects the quality of experiences, directly impacting loyalty, repurchase rates, and positive recommendations.
Fricker's overall customer satisfaction (CSAT) is 64%, up by 1.8 percentage points year-over-year. Michigan shows a CSAT of 65%, Ohio 64%, and Indiana 61%. The CSAT trend from April to June 2025 fluctuates, with a notable peak in June. Overall, customer satisfaction shows positive momentum.
Average check reveals customer spending habits, reflecting menu appeal and perceived value, crucial for revenue optimization strategies.
The overall average check for Fricker's is $21.20, a decrease of 7.3% year-over-year. Ohio's average check is $21.00, while Indiana's is $18.00. The average check values show monthly variability, peaking in June 2025. The decrease in average check indicates potential pricing or menu adjustments.
Outlet distribution highlights market coverage, influencing accessibility, brand visibility, and overall revenue potential.
Fricker's has 22 outlets in Ohio, 1 in Indiana, and 1 in Michigan. The distribution of outlets is heavily concentrated in Ohio, suggesting a strong regional presence. This distribution highlights the brand's core market.
Competitor analysis reveals market dynamics, enabling strategic positioning and differentiation to capture a greater customer base.
Top competitors for Fricker's, based on customer cross-visitation, include McDonald's (16.39%), Taco Bell (10.56%), Wendy's (7.22%), Texas Roadhouse (6.67%), and Cracker Barrel Old Country Store (5.56%). These brands represent alternatives visited by Fricker's customers.
Traffic patterns reveal peak hours, helping optimize staffing, promotions, and resource allocation to enhance customer experience.
Fricker's experiences peak traffic between 5 PM and 7 PM, with the highest workload at 6 PM (67.77%). Traffic is minimal between midnight and 10 AM. This workload distribution provides insights for operational planning and marketing efforts, reflecting demand.
Understanding consumer demographics allows tailored marketing, enhancing relevance, engagement, and ultimately, brand loyalty and sales.
Fricker's customer base shows a higher affinity towards women (86) compared to men (112). Gen X is overrepresented (116), while Gen Y (79) and Gen Z (87) are underrepresented. These values provide insight for targeted marketing.