Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
FreshStop is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence FreshStop performance in the South Africa and how they change over time
See what factors influence FreshStop performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of FreshStop' competitors in the South Africa
An analysis of FreshStop' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
FreshStop holds a leading market performance at the 98th percentile. This indicates a strong competitive position, attracting more customers than most peers. Its performance peers include Railways Cafe, BRASH, Brambles Restaurant Johannesburg, Damhuis Restaurant, Angelos | Walmer, and Blueberry Beacon, all in the same percentile range.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Overall customer satisfaction for FreshStop is 63%, a decrease of 1.7 percentage points year-over-year. Gauteng shows higher satisfaction (69%) with an increase of 7.2pp, while Western Cape shows lower satisfaction (53%) with a decrease of 9.7pp. Recent CSAT fluctuated, peaking in June 2025.
Outlet count indicates brand reach. More outlets mean higher accessibility, sales potential, and market coverage.
FreshStop has the most outlets in Gauteng (109), followed by KwaZulu-Natal (66) and Western Cape (57). Eastern Cape has 40 outlets, Mpumalanga has 21, Limpopo has 15, North West and Free State each have 7, and Northern Cape has 3.
Competitor analysis reveals market dynamics and customer preferences, guiding strategies for differentiation and gaining market share.
Customers of FreshStop also frequently visit KFC (25.81%), McDonald's (19.35%), Pedros (12.9%), Spur (9.68%), and Seattle Coffee Company (9.68%). These are FreshStop's top competitors based on customer cross-visitation.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better customer service and efficiency.
Traffic workload varies throughout the day, peaking between 12:00 and 18:00 (hod 12-17), with the highest workload at 17:00 (51.87%). The lowest traffic is between 1:00 and 3:00 (hod 1-3).
Understanding consumer segments helps tailor marketing and product strategies to resonate with different groups, increasing effectiveness.
FreshStop's customer base shows a higher affinity towards women, with an index of 67% (compared to a base of 100%), and a very high affinity for men, with an index of 125%. There is also a very high affinity towards Gen Y, with an index of 193%.