Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Five Guys is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Five Guys performance in the Germany and how they change over time
See what factors influence Five Guys performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Five Guys' competitors in the Germany
An analysis of Five Guys' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Guys in Germany holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position. Peers in a similar range include NORDSEE, Abacco's Steakhouse, Vapiano, Deiner Döner, Cafe Del Sol, and Duo Sicilian Ice Cream.
Customer satisfaction (CSAT) indicates loyalty. Tracking its changes helps refine customer service and product offerings for sustained growth.
Five Guys in Germany shows an overall CSAT of 61%, a 0.9pp increase year-over-year. Brandenburg leads with 83%, while North Rhine-Westphalia lags at 58%. Customer satisfaction peaked in May 2025 and shows a general high trend.
Average check reflects customer spending. Monitoring it helps optimize pricing and promotions to boost revenue per transaction.
The average check for Five Guys in Germany is 20.10 EUR, a 2.5% decrease year-over-year. Rhineland-Palatinate has the highest average check at 22.70 EUR. Average check was lowest in May 2025.
Outlet count indicates market reach. Analyzing distribution informs expansion, ensuring accessibility and brand presence across regions.
Five Guys has the most outlets in North Rhine-Westphalia (10), followed by Baden-Württemberg and Bavaria (5 each). This distribution reveals key markets for Five Guys within Germany, indicating concentration in populous regions.
Competitor analysis highlights market dynamics. Identifying overlapping customer bases informs competitive strategies and differentiation efforts.
McDonald's (9.94%) shows the highest cross-visitation with Five Guys customers in Germany, followed by Burger King (5.70%) and KFC (3.58%). This suggests that Five Guys customers also frequently visit these fast-food chains.
Traffic workload shows peak hours. Understanding customer footfall enables staffing and resource allocation for smooth operations and optimal service.
Five Guys in Germany experiences peak traffic between 11:00 and 21:00, with the highest workload around 17:00-18:00. There is virtually no traffic between 0:00 and 10:00. This highlights key operational hours.
Consumer segment analysis enables targeted marketing by understanding the demographics and preferences of different customer groups.
Five Guys in Germany has a high affinity with women (70), an overrepresentation of Men(116), Gen Y (130), and Gen Z (113), which suggests higher-than-average engagement. Gen X (79) is underrepresented. These values are affinity index, and NOT percentage of users.