Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Firkin is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Firkin performance in the Canada and how they change over time
See what factors influence Firkin performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Firkin' competitors in the Canada
An analysis of Firkin' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Firkin, with a market performance percentile of 99 in Canada's Cafe & Restaurants industry, is a leading brand. This high percentile indicates strong market dominance. Performance peers include Hyderabad Cafe Waterloo, Rob's Famous Fried Chicken, Barbies Resto Bar Grill, Saffron Indian Bistro, Barshala- Indian Resto Bar, and Lebanese Garden, all within the same top percentile.
Customer satisfaction reflects brand perception and loyalty, impacting revenue and growth through repeat business and positive word-of-mouth.
Firkin's overall customer satisfaction is at 74%, a 6.4 percentage point increase year-over-year, indicating improved customer sentiment. Nova Scotia shows a high satisfaction rate of 85%, although with a slight decrease. Ontario reports 73% satisfaction with significant growth. CSAT fluctuated between 71.17 and 76.60 from April to June 2025.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability strategies.
Firkin's overall average check is 36.9 CAD, a 1% increase year-over-year, suggesting a slight rise in customer spending or pricing adjustments. Ontario has a higher average check of 37.8 CAD, while Nova Scotia's is 28.7 CAD. The average check varied between 36.18 and 37.50 CAD from April to June 2025.
Number of outlets indicates market reach and brand presence, driving accessibility and potential customer acquisition.
Firkin has a total of 20 outlets in Canada. Ontario accounts for the majority with 19 outlets, while Nova Scotia has only 1. This distribution highlights Ontario as a primary market for Firkin.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share.
Firkin's top competitors based on cross-visitation are Tim Hortons (11.07%), McDonald's (9.23%), Starbucks (6.27%), Boston Pizza (4.43%), and Wendy's (4.06%). This shows Firkin's customers also frequent these major fast-food and casual dining chains.
Activity workload identifies peak hours, enabling efficient staffing, optimized service, and targeted promotions.
Firkin experiences peak traffic workload between 16:00 and 23:00, with the highest workload at 21:00 (54.36%). Conversely, the lowest traffic occurs between 2:00 and 7:00. This indicates evening dining is most popular.
Consumer segments reveal customer demographics, allowing targeted marketing, improved product offerings, and enhanced customer engagement.
Firkin's consumer base shows a high affinity among men (index 116) and an under-representation for women (index 76) suggesting there are more men than women consumers. Gen X exhibits the highest affinity (index 156), while Gen Y (index 78) and Gen Z (index 77) are under-indexed.