Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Firehouse Subs is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Firehouse Subs performance in the Canada and how they change over time
See what factors influence Firehouse Subs performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Firehouse Subs' competitors in the Canada
An analysis of Firehouse Subs' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Firehouse Subs is a leading brand, ranking in the top 1% in Canada. This high percentile indicates a strong market presence and customer preference compared to peers like St-Hubert, Quesada Burritos & Tacos, The Burger's Priest, Paranthe Wali Gali, Cora, and Gladiator Burger & Steak.
CSAT reflects customer contentment with products/services. Higher CSAT often correlates with loyalty, repeat business, and positive word-of-mouth.
Firehouse Subs shows a strong customer satisfaction with an overall CSAT of 81%, a 1.4 percentage point increase year-over-year. British Columbia leads with 84%. Saskatchewan and Alberta saw decreases. Dynamic CSAT data shows fluctuations between April and June 2025, peaking in May.
Average check reflects spending per transaction. Tracking this helps to understand revenue trends, impact of promotions, and regional price variations.
Firehouse Subs' overall average check is CAD 20.5, up 0.8% year-over-year. New Brunswick leads at CAD 23. Dynamic data indicates fluctuations between April and June 2025. This metric highlights regional spending patterns and revenue performance.
Outlet count signifies brand reach and market penetration. Monitoring changes indicates expansion, contraction, or strategic realignment in specific regions.
Firehouse Subs has 77 outlets in Ontario, dominating its Canadian presence. British Columbia and Alberta each have 9. The distribution of outlets highlights key markets and expansion opportunities across Canada.
Identifying competitors helps to understand market dynamics and consumer choices. Monitoring cross-visitation reveals shared customer base and competitive pressure.
Tim Hortons and McDonald's are primary competitors based on cross-visitation, with 12.74% and 11.03% respectively. A&W Canada, Wendy's, and Subway also compete for the same customers, indicating key players in the Canadian market.
Analyzing traffic workload by hours reveals peak times and staffing needs. Understanding these patterns optimizes resource allocation and improves customer experience.
Traffic peaks between 11:00 AM and 7:00 PM, with highest workload at 12:00 PM (64.09%). There is virtually no traffic between 2:00 AM and 8:00 AM, showing clear business hours and peak demand periods that require maximum staff.
Analyzing consumer segments informs targeted marketing. Gender/Generation affinity reveals distinct consumer groups and helps tailor messaging and product offerings.
Women show an affinity for Firehouse Subs (84%), while men over-index (111%). Gen X exhibits a high affinity (129%), while Gen Y (86%) and Gen Z (84%) are under-indexed. These affinities help focus marketing and messaging.