Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fireaway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fireaway performance in the United Kingdom and how they change over time
See what factors influence Fireaway performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Fireaway' competitors in the United Kingdom
An analysis of Fireaway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fireaway's Market Performance is at the 99th percentile, indicating a leading position. This shows high customer preference compared to its peers in the Cafe & Restaurants industry in the United Kingdom. Peers in a similar range include Ben’s Traditional Fish & Chips, Boston Tea Party, The Sushi Co, Dawat, Shimlas, and Padella.
CSAT reflects customer happiness. Monitoring CSAT helps identify areas for improvement and strengthens brand loyalty.
Overall customer satisfaction for Fireaway is at 80%, a decrease of 5.2 percentage points year-over-year. Satisfaction varies by location: Scotland (88%), Wales (82%), England (79%), and Northern Ireland (59%). Northern Ireland shows the largest growth in satisfaction (32pp), while England experienced a decline (-5.9pp).
Average check indicates how much customers spend per visit, which impacts revenue. Tracking helps optimize pricing and promotions.
The overall average check for Fireaway is 18.3 GBP, up 1.4% year-over-year. By location: England (18.5 GBP), Wales (18.5 GBP), Scotland (17.3 GBP) and Northern Ireland (11.4 GBP). England and Wales shows the highest average check, while Northern Ireland has the lowest.
Outlet count reflects brand reach. Increases show expansion; stagnation might indicate market saturation or strategic shifts.
Fireaway has 137 outlets in England, 10 in Scotland, 4 in Northern Ireland, and 3 in Wales. England dominates the outlet presence. There is no data of growth for number of outlets by location.
Competitor analysis identifies key rivals. Tracking cross-visitation reveals shared customers and competitive intensity.
Top competitors visited by Fireaway's customers include McDonald's (8.09%), JD Wetherspoon (4.04%), KFC (3.50%), Nando's (2.70%), and German Doner Kebab (2.70%). McDonald’s has the highest cross-visitation rate.
Traffic workload reveals peak hours. This helps optimize staffing, manage resources, and reduce wait times during rush periods.
Fireaway experiences peak traffic between 11 AM and 10 PM, with the highest workload around 6 PM (51.91%). Traffic is lowest between 3 AM and 9 AM.
Understanding consumer segments allows for tailored marketing. Gender and generation insights inform personalized campaigns.
Women shows affinity index around 79%, under-indexed compared to Men with affinity index around 114%. Gen Y affinity is 134%, over-indexed, while Gen X is 69% and Gen Z is 82%, both under-indexed.