Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fire Wings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fire Wings performance in the United States and how they change over time
See what factors influence Fire Wings performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Fire Wings' competitors in the United States
An analysis of Fire Wings' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals a brand's share of foot traffic, showcasing its competitive strength and customer preference.
Fire Wings is a leading brand with a market performance percentile of 99. This indicates it captures a significant share of customer traffic in the Cafe & Restaurants industry in the United States compared to peers like Canlis, Maria Bonita Restaurant, La Teresita Restaurant, Barnea Bistro, 131 MAIN Restaurant, and The Continent DC. This high percentile signifies strong market dominance and customer preference.
Customer satisfaction is crucial for brand loyalty and revenue. Tracking CSAT helps identify areas for improvement in customer experience.
Fire Wings' overall customer satisfaction is 68%, a decrease of 3.4 percentage points year-over-year. In California, the CSAT is also 68%, with a similar decrease of 2.5 percentage points. The dynamic CSAT data shows fluctuations, peaking in June 2025 at 84.44%. This suggests a need to investigate the reasons behind the CSAT decline and capitalize on periods of high satisfaction.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
The overall average check for Fire Wings is $25.70, a 1.3% increase year-over-year. In California, the average check is $25.80, showing no growth. The dynamic average check data shows variability, peaking in May 2025 at $30.37. This suggests a need to understand drivers of average check fluctuations and optimize pricing or offerings.
Number of outlets reflects brand reach and market penetration. Growth indicates expansion and increasing accessibility for customers.
Fire Wings has 36 outlets in California, 1 in Texas, 1 in Colorado, and 1 in Nevada. California accounts for the majority of the brand's presence. There's no growth data for outlets, further analysis is needed to determine growth direction.
Understanding competitors helps refine strategy and capture market share by identifying brands attracting similar customers.
The top competitors for Fire Wings, based on cross-visitation, are In-N-Out Burger and McDonald's (12.90% each), followed by Jack in the Box (9.68%), Taco Bell (8.87%), and Starbucks (8.87%). These brands are frequently visited by Fire Wings customers, suggesting they are potential alternatives or complementary choices.
Traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for enhanced service.
Fire Wings experiences peak traffic workload between 17:00 and 19:00, with a high of 67.23% at 19:00. Traffic is minimal between midnight and 10:00. This data indicates the need for increased staffing and resources during the evening peak hours to manage demand effectively.
Consumer segmentation allows targeted marketing and personalized experiences, optimizing engagement and brand affinity.
Fire Wings shows a high affinity with women (83%) and men (114%). This suggests that men are over-represented, while women are under-represented compared to the average consumer. Regarding generations, Fire Wings demonstrates affinity towards Gen Y (123%) and Gen Z (119%), while Gen X is under-indexed (66%).