Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fatburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fatburger performance in the United States and how they change over time
See what factors influence Fatburger performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Fatburger' competitors in the United States
An analysis of Fatburger' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Fatburger's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile demonstrates strong competitive strength relative to peers like Guadalajara Mexican Grill, Haraz Coffee House, Fresh Kitchen, La Parrilla, Yogurtland, and Jonathan's Grille.
Customer Satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
Fatburger's overall CSAT is 74%, a 3.2 percentage point increase year-over-year. CSAT varies by state: Colorado leads at 100%, while Alaska shows a decrease. The trend from April to June 2025 shows fluctuating satisfaction, peaking in May.
Average Check indicates the average spending per customer, crucial for revenue forecasting and profitability analysis.
Fatburger's overall Average Check is $21.50, a 2% increase year-over-year. Illinois has the highest Average Check at $27.00. From April to June 2025, the average check experienced a slight decrease, indicating shifts in customer spending.
Number of Outlets indicates brand reach and market penetration, impacting brand visibility and accessibility for customers.
Fatburger has 48 outlets in California, making it the state with the highest number of locations. Texas has 11 outlets, while Nevada has 9. The distribution of outlets across states like Arizona, Washington, Pennsylvania, New Mexico, Florida, Illinois, and Colorado indicates regional presence.
Identifying competitors helps refine market strategy by understanding where customers also go, revealing potential opportunities and threats.
Fatburger's top competitors based on cross-visitation are McDonald's (13.76%), Wendy's (6.21%), In-N-Out Burger (6.07%), Starbucks (5.33%), and Burger King (5.03%). This indicates that Fatburger customers also frequent these establishments, suggesting similar preferences or needs.
Traffic Workload identifies peak hours, enabling optimized staffing, resource allocation, and marketing efforts for maximum efficiency.
Fatburger's peak traffic workload occurs between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (64.12%). There is also significant traffic from 11:00 AM to 6:00 PM. Traffic is lowest between 3:00 AM and 7:00 AM, indicating overnight off-peak hours.
Understanding consumer segments allows for targeted marketing, optimizing messaging and channels to resonate with different demographics.
Fatburger's customer base consists predominantly of women (76% - Affinity Index of 76), suggesting high affinity. Men are under-indexed (121% - Affinity Index of 121). Generation X shows high affinity (124% - Affinity Index of 124), while Gen Y is average (99% - Affinity Index of 99) and Gen Z is under-indexed (53% - Affinity Index of 53).