Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fat Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fat Shack performance in the United States and how they change over time
See what factors influence Fat Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Fat Shack' competitors in the United States
An analysis of Fat Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Fat Shack holds the 99th percentile, a leading position. This shows very strong market presence and customer preference versus its competitors like Treylor Park, Brigantine Seafood & Oyster Bar, Smoothie Spot, Massis Kabob The Original Kabobery, Tacos el Panzón and Flying Saucer Draught Emporium.
Customer Satisfaction (CSAT) is vital as it reflects customer loyalty, impacts brand reputation, and drives business growth through positive word-of-mouth.
Fat Shack's overall CSAT is 72%, a decrease of 1.2 percentage points year-over-year. CSAT varies by state: Texas has the highest CSAT at 93%, while Georgia shows a decrease. CSAT fluctuated from 67.90% to 87.92% during the observed period.
Average Check (transaction value) is critical to assess revenue trends and profitability, guiding pricing and upselling strategies for increased sales.
Fat Shack's overall average check is $22.10, up 7.6% year-over-year. Washington has the highest average check at $25.70, while Missouri's is $15.90. The average check trend increased from $20.41 to $24.07 during the observed period.
Outlet count shows brand reach, indicating expansion success. More outlets can mean higher revenue, but also increased operational complexity.
Fat Shack has a total of 26 outlets. Colorado leads with 10 outlets, followed by Texas with 5. The remaining states (Kansas, Washington, Pennsylvania, Illinois, Florida, Tennessee, Georgia, and Missouri) each have between 1 and 3 outlets.
Analyzing competitors helps a brand understand its market position and customer preferences, informing strategies to gain a competitive edge.
Fat Shack's top competitors, based on customer cross-visitation, are McDonald's (12.43%), Taco Bell (9.47%), Sonic Drive-In (5.92%), Wendy's (5.33%) and Little Caesars Pizza (5.33%). These brands attract a significant portion of Fat Shack's customers.
Understanding peak traffic hours enables efficient staffing and resource allocation, optimizing customer experience and maximizing sales potential.
Fat Shack's traffic workload varies throughout the day, peaking between 21:00 and 23:00 (61.41% to 61.68%). There is minimal traffic between 03:00 and 10:00. The highest traffic hours are during late evening.
Consumer segment analysis informs targeted marketing, improving ad relevance and ROI. It helps customize product development and service offerings.
Women represent 75% of Fat Shack's customers, while Men represent 121% based on affinity index. Gen Y has a higher affinity (128%), while Gen X (88%) and Gen Z (87%) are slightly under-indexed, showing diverse consumer base.