Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fat Cake City is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fat Cake City performance in the South Africa and how they change over time
See what factors influence Fat Cake City performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Fat Cake City' competitors in the South Africa
An analysis of Fat Cake City' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Fat Cake City is a leading brand (99th percentile). This indicates a strong market position and high customer preference compared to peers like Hungry Lion, The Tin Roof Eatery and Fern Bar, Ribs & Burgers, Viking Pit, Kota Joe Roadhouse, and Stadium Express.
CSAT indicates customer loyalty and brand perception, crucial for retention and growth. Higher CSAT often correlates with increased sales.
Overall CSAT for Fat Cake City is 37%, a decrease of 9.6 percentage points year-over-year. North West shows strong CSAT (60% with 2.9pp growth), while Gauteng has lower CSAT (34% with -9.7pp decline). Focus on underperforming regions.
Average check reflects customer spending per visit, impacting revenue. Tracking it reveals pricing strategy effectiveness and customer value.
The overall average check is 120.6 ZAR, a decrease of 9.5% year-over-year. In Gauteng, the average check is 111 ZAR with no growth. Strategies to increase spending per customer are needed.
Outlet count shows brand reach and expansion. More outlets can mean greater accessibility and market penetration.
Fat Cake City has 67 outlets in Gauteng, dominating its outlet distribution. North West has 13, Mpumalanga has 9, Free State has 6, Limpopo has 3, Western Cape has 2, and KwaZulu-Natal has 1. Focus on geographic diversification.
Competitor analysis reveals market dynamics and customer preferences. Identify key players to inform competitive strategies.
Fat Cake City's top competitors are KFC (32.12% cross-visitation), McDonald's (27.01%), Spur (15.33%), ROMAN'S PIZZA (14.60%), and Burger King (12.41%). Understanding customer overlap informs retention efforts and competitive positioning.
Traffic workload reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow improves service efficiency.
Fat Cake City's traffic workload peaks between 11:00 and 18:00, with the highest workload at 17:00 (58.42%). Traffic is lowest between 0:00 and 6:00. Staffing should be adjusted to match these peaks.
Consumer segment data enables tailored marketing. Understanding audience affinity maximizes campaign impact and relevance.
Women demonstrate high affinity (index 67%) and Men (index 125%). Gen X shows high affinity (index 299%). Tailored marketing can be used to engage both groups.