Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Farmer Boys is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Farmer Boys performance in the United States and how they change over time
See what factors influence Farmer Boys performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Farmer Boys' competitors in the United States
An analysis of Farmer Boys' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference.
Farmer Boys holds a leading market performance with a percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong market presence, ranking in the top 1% of brands. Performance peers in similar range are Peter Piper Pizza, Mambo Seafood, Van Leeuwen Ice Cream, Gloria's Latin Cuisine, HASHTAG INDIA, and Zeke's.
Customer satisfaction (CSAT) indicates loyalty. A higher CSAT score suggests stronger brand affinity and positive customer experiences.
Farmer Boys demonstrates a satisfactory overall CSAT score of 75%, with a 2.2 percentage point increase year-over-year. Arizona shows the highest CSAT at 79%, while Nevada has the lowest at 64%. The CSAT increased from 73.63% in April 2025 to 77.43% in June 2025.
Average check reflects how much customers spend per visit. Tracking this KPI informs pricing strategies and revenue management efforts.
Farmer Boys' overall average check is $19.70, a decrease of 1.8% year-over-year. Nevada has the highest average check at $20.10, while Arizona has the lowest at $19.60. The average check varied from $19.14 in April 2025 to $20.67 in May 2025.
Outlet count indicates market reach and brand penetration. Growth in outlet numbers often correlates with increasing brand awareness.
Farmer Boys has 91 outlets in California, 9 in Nevada, and 2 in Arizona. California accounts for the vast majority of Farmer Boys' locations, indicating a strong concentration in that state.
Understanding key competitors helps refine competitive strategies. Cross-visitation reveals shared customer base.
The top competitors for Farmer Boys, based on cross-visitation, are McDonald's (15.92%), In-N-Out Burger (14.07%), Jack in the Box (10.09%), Starbucks (8.39%), and Denny's (6.25%). This indicates that Farmer Boys customers also frequently visit these fast-food and cafe chains.
Traffic workload by hours illuminates peak times. Optimize staffing and promotions for high traffic volume.
Farmer Boys experiences peak traffic workload between 11 AM and 1 PM, with the highest workload at 12 PM (79.79). Traffic gradually increases from 5 AM (3.11) and decreases after 1 PM, reaching a low point in the early morning hours.
Consumer segment analysis guides marketing. Targeting messaging and offers optimizes engagement.
Farmer Boys' customer base shows a high affinity among women (index 74) and Gen X (index 127). Men show affinity index 122. Gen Y has an affinity index of 82, and Gen Z 76, meaning they are under-indexed compared to the average consumer.