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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
East of Chicago is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence East of Chicago performance in the United States and how they change over time
See what factors influence East of Chicago performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of East of Chicago' competitors in the United States
An analysis of East of Chicago' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
East of Chicago's market performance is leading with a percentile of 99, meaning it outperforms 99% of Cafe & Restaurants brands. This signifies a strong competitive position, likely due to high customer preference. Performance peers in the same percentile: Peter Luger Steak House, Bar La Rue, El Vaquero Mexican Restaurant, Dr. Limon Ceviche Bar, Il Fornaio, Broadstone Bar & Kitchen.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, repeat business, and positive word-of-mouth, driving revenue growth.
East of Chicago's overall CSAT is 78%, a 6.2pp increase year-over-year, indicating improved customer happiness. West Virginia shows the highest satisfaction (95%), while Florida shows a decrease (-3.2pp). CSAT has generally increased from April to June 2025. This growth shows that the company probably is doing a good job.
Average Check tracks spending per customer, crucial for revenue forecasting and understanding customer value, informing pricing and promotional strategies.
East of Chicago's overall average check is $20.60, a 13.5% increase year-over-year. New York has the highest average check ($33.60), while Ohio has the lowest ($17.90). The average check was the highest in April 2025, and then fell until June 2025. This suggests changes in customer spending habits or menu choices.
Tracking outlet numbers indicates brand expansion and market penetration, directly affecting revenue streams and geographic reach, building brand awareness.
East of Chicago has 52 outlets in Ohio, dominating its presence. Indiana has 5, while New York, Florida, and West Virginia each have 3. Tennessee has only 1 outlet. This distribution highlights Ohio as its core market, with potential for growth in other states.
Competitor analysis reveals market dynamics and competitive threats, guiding strategies to maintain market share and attract customers.
East of Chicago's top competitors based on cross-visitation are McDonald's (20%), Wendy's (11.49%), Bob Evans (8.09%), Taco Bell (6.81%), and Arby's (6.38%). This indicates that customers who visit East of Chicago also frequent these fast-food chains, pointing to a need for differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service and maximizing revenue during peak hours.
East of Chicago experiences peak traffic between 11 AM and 8 PM, with workload highest at 5 PM (61.75) and 6 PM (61.41). Traffic is minimal between midnight and 6 AM. This workload reveals when the company should focus on the activity.
Understanding consumer segments informs targeted marketing, product development, and service customization, enhancing customer engagement and loyalty.
East of Chicago's customer base shows high affinity with women (89%) and Gen Z (111%), while men (110%) and Gen X (101%) are also well-represented. Gen Y is under-indexed (83%). This indicates a customer base that is more female-oriented, with Gen Z showing strong interest. The company should analyze it to be better.