Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dunkin' is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Dunkin' performance in the Malaysia and how they change over time
See what factors influence Dunkin' performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Dunkin'' competitors in the Malaysia
An analysis of Dunkin'' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand share, revealing competitive strength and customer preference in the industry.
Dunkin' in Malaysia has a market performance percentile of 98, indicating a leading position. This means Dunkin' captures a significant portion of customer traffic compared to its peers. The performance peers within the same percentile include Zahrat Alsham Restaurant, Ferry Berasap, 一日山品 Something Bakery (Petaling Street), Miker Pizza, Klebang Original Coconut Shake, and Bagus-Lah! Cafe.
Customer satisfaction (CSAT) indicates loyalty, directly impacting retention and brand advocacy. High CSAT often correlates with increased revenue.
Dunkin' in Malaysia exhibits an overall customer satisfaction of 66%, a 7.1 percentage point increase year-over-year. Kuala Lumpur shows a CSAT of 74% with a 19.3 percentage point increase, while Selangor has a CSAT of 54% with a 9.4 percentage point decrease. CSAT fluctuates over the three-month period, starting at 78.85% in April, dropping to 51.43% in May and then 41.94% in June.
Average check reveals spending habits, influencing revenue strategies. A higher average check can boost profitability.
The average check for Dunkin' in Malaysia is 29.8 MYR, a 71% increase year-over-year. Selangor has an average check of 30 MYR, while Kuala Lumpur's average check is 21.8 MYR. The average check increased from 27.69 MYR in April 2025 to 38.13 MYR in May 2025, holding steady through June.
Outlet count indicates market presence and accessibility. Expansion may correlate with growth and market penetration.
Dunkin' has 67 outlets in Malaysia. Selangor has the most with 31, followed by Kuala Lumpur with 14. Johor has 5, Negeri Sembilan has 4, Putrajaya and Perak each have 3, and Malacca, Sabah and Pahang each have 2. Penang has only 1 outlet.
Identifying competitors helps refine strategies, enhance differentiation, and retain market share. This highlights key players in the industry.
Dunkin's top competitors in Malaysia, based on cross-visitation, are KFC (14.49%), McDonald's (11.59%), The Coffee Bean & Tea Leaf (8.70%), Secret Recipe (7.25%), and ZUS Coffee (5.80%). This indicates that customers who visit Dunkin' also frequently visit these brands.
Traffic workload identifies peak hours, informing staffing and resource allocation. Optimized operations boost customer satisfaction.
Dunkin' in Malaysia experiences peak traffic between 10:00 and 19:00, with the highest workload at 12:00-14:00. The lowest traffic occurs between 0:00 and 6:00. The workload shows the distribution of the traffic during the day.
Consumer segment analysis enables targeted marketing, enhancing engagement and ROI. Understanding audience improves brand messaging.
Dunkin's consumer base in Malaysia shows a gender mix with a high affinity among women (93 index). Generation Y exhibits a strong affinity (129 index), suggesting they are overrepresented. Gen X shows lower affinity (28 index), while Gen Z is also underrepresented (57 index).