Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dunkin' performance in the Colombia and how they change over time
See what factors influence Dunkin' performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Dunkin'' competitors in the Colombia
An analysis of Dunkin'' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength via foot traffic share, indicating customer preference and competitive standing in the cafe & restaurant industry.
Dunkin' in Colombia holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile shows a strong competitive position. Peers include Coffee Parche, FLORAMARGO, La Regatta, Sitio Casa Candelaria, Parmessano, and MASA 105, all within the same percentile range.
Customer satisfaction is key to loyalty and revenue. Tracking CSAT helps to refine services and improve the overall customer experience.
Dunkin's overall customer satisfaction in Colombia is 39%, a decrease of 11.1 percentage points year-over-year. 'RAP (Especial) Central' shows 43% satisfaction, while 'RAP del Agua y la Montaña' has 23%. The CSAT trend from April to June 2025 varied, peaking in June. There is a need to understand and improve overall satisfaction.
Average check reflects spending per customer visit, impacting revenue. Monitoring it helps optimize pricing and promotions for increased profitability.
The average check for Dunkin' in Colombia is 26.6K COP, up 29.1% year-over-year. 'RAP (Especial) Central' shows an average check of 28K COP. The trend from April to June 2025 increased, peaking in June. This suggests a growing spending per customer.
Outlet count indicates brand presence. Tracking distribution informs expansion strategies and reveals market coverage within regions.
Dunkin' has 99 outlets in 'RAP (Especial) Central', 19 in 'RAP del Agua y la Montaña', 9 in 'RAP Pacífico', and 3 in 'RAP Eje Cafetero'. 'RAP (Especial) Central' accounts for most outlets, showing strong regional concentration.
Competitor analysis helps to understand the competitive landscape, identify direct and indirect rivals, and benchmark market strategies.
Dunkin's main competitors in Colombia, based on cross-visitation, are Crepes & Waffles (12.98%), El Corral (9.16%), TOSTAO'Café & Pan (4.58%), Subway (4.58%), and Juan Valdez Café (4.58%). Crepes & Waffles have higher cross-visitation, showing significant overlap in customer base.
Traffic workload analysis helps optimize staffing, manage resources, and align operational strategies with peak hours to maximize efficiency.
Dunkin's traffic workload in Colombia peaks between 9:00 AM and 5:00 PM (hod 9-17), reaching its highest at 4:00 PM (hod 16) with a value of 54.31. The lowest traffic is between midnight and 5:00 AM (hod 0-5). This reveals the need for staffing and resource allocation during peak hours.
Understanding consumer segments allows targeted marketing. Analyzing gender and generation informs tailored campaigns, maximizing engagement.
Dunkin's consumer base shows Women at 76% affinity index, and Men at 116%. Gen X are at 171%, Gen Y at 65%, and Gen Z at 201%. Gen Z is the over-represented generational segment, while Gen Y is under-represented. There is a higher affinity in the Men segment.