Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Parmessano is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Parmessano performance in the Colombia and how they change over time
See what factors influence Parmessano performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Parmessano' competitors in the Colombia
An analysis of Parmessano' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Parmessano, with a market performance percentile of 99 in Colombia's Cafe & Restaurants industry, is a leading brand. This indicates a strong market presence and customer preference compared to its peers like Sitio Casa Candelaria.
Customer Satisfaction (CSAT) is vital as it reflects customer loyalty, impacts brand reputation, and drives business growth through positive word-of-mouth.
Parmessano boasts an 83% customer satisfaction rate, up 4.9pp year-over-year. The highest CSAT is in 'RAP del Agua y la Montaña' (83%), showing regional strengths in customer experience. CSAT has an upward trend from April to June 2025.
Average Check indicates the typical spending per customer, influencing revenue and profitability. Monitoring it helps optimize pricing and promotions.
Parmessano's overall average check is 55.2K COP, a 7.7% decrease year-over-year. 'RAP (Especial) Central' has the highest average check (61.8K COP). The average check experienced slight fluctuations between April and June 2025.
Tracking the number of outlets indicates business growth and market reach, showing expansion efforts and potential revenue streams across regions.
Parmessano has 19 outlets in Colombia. 'RAP del Agua y la Montaña' has the most outlets (17), indicating a strong presence in that region. 'RAP (Especial) Central' and 'RAP Gran Santander' have one outlet each.
Competitor analysis reveals market dynamics and opportunities. Identifying top competitors helps refine strategies and maintain a competitive edge.
Parmessano's top competitors based on customer cross-visitation are Crepes & Waffles (15.09%), Pigasus (8.18%), and La Miguería (5.66%). Understanding these preferences helps in strategic marketing and service improvements.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and tailor marketing to match peak customer activity times.
Parmessano experiences peak traffic between 12:00 and 19:00, with the highest workload around 13:00-15:00 (55.59%-56.15%). There's minimal activity between 0:00 and 7:00. Resource allocation should align with these peak hours.
Consumer segment analysis by gender/generation enables targeted marketing, aligning products and messaging with specific customer preferences and behaviors.
Parmessano's customer base shows a high affinity among women, with an affinity index of 98. Men are also represented, with an affinity index of 102. Gen X is overrepresented (affinity index of 183), while Gen Y is underrepresented (affinity index of 46).