Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Brazil and how they change over time
See what factors influence Domino's Pizza performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Brazil
An analysis of Domino's Pizza' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Domino's Pizza in Brazil is a leading brand with a market performance percentile of 99. This signifies a strong market position, indicating high customer preference and competitive strength relative to other brands in the Cafe & Restaurants industry. Performance peers in a similar range include BarTínez, Sallva Bar Ristoranti, Barbarella Bakery, Osnir Hamburger, Nino Cucina, OUE Sushi - Shopping ABC, all at the 99th percentile.
Customer satisfaction (CSAT) indicates brand perception, impacting loyalty and revenue. Tracking CSAT identifies areas for service improvement.
Domino's Pizza's overall customer satisfaction in Brazil is 52%, a decrease of 12.4 percentage points year-over-year. There are significant regional variations: South Region shows the highest CSAT at 69% with growth, while Southeast Region has the lowest CSAT at 41% with negative growth. This suggests a need for targeted strategies to improve customer experience in specific regions, particularly in the Southeast.
Average check reflects spending per customer, revealing pricing strategy effectiveness and customer purchasing behavior trends.
The overall average check for Domino's Pizza in Brazil is 63.9 BRL, an increase of 3.3% year-over-year. Central-West Region has the highest average check at 68.4 BRL, while South Region has the lowest at 57.4 BRL. The increase suggests customers are spending slightly more per order, which could be due to pricing changes or increased order sizes.
Outlet count indicates market presence. Growth reflects expansion strategy, while regional distribution highlights geographic focus.
Domino's Pizza has a total of 233 outlets in Brazil. The Southeast Region has the highest number of outlets (136), indicating a strong presence in this area. The North Region has the fewest outlets (16). This distribution suggests a strategic focus on the Southeast Region, with potential opportunities for expansion in other regions.
Identifying competitors is vital to understand the competitive landscape and to benchmark against industry rivals.
The top competitors for Domino's Pizza in Brazil, based on cross-visitation, are McDonald's (10.78%), Burger King (5.34%), and Outback Steakhouse (3.59%). Coco Bambu (2.07%) and Bob's (1.53%) also compete for Domino's Pizza customer visits. These overlaps indicate that Domino's Pizza customers also frequent these fast-food and casual dining chains.
Traffic workload indicates peak hours, aiding staffing & resource allocation for operational efficiency and customer satisfaction.
Domino's Pizza in Brazil experiences peak traffic workload between 17:00 and 22:00, with the highest traffic at 20:00 (61.02). Traffic is significantly lower during the early morning hours. This data indicates the need for optimal staffing and resource allocation during peak hours to ensure efficient service and customer satisfaction.
Consumer segment insights inform targeted strategies. Gender/generation data enhances marketing, product, & messaging relevance.
Domino's Pizza customers in Brazil show affinity for Women, with an index of 74 and Men with 120. Generationally, there's a high affinity for Gen Y (153) and Gen Z (106). This data suggests higher engagement from Gen Y and Gen Z. Understanding affinity indexes for each group enables tailored marketing and positioning strategies.