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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
D'Leon's Taco Rico is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence D'Leon's Taco Rico performance in the United States and how they change over time
See what factors influence D'Leon's Taco Rico performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of D'Leon's Taco Rico' competitors in the United States
An analysis of D'Leon's Taco Rico' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
D'Leon's Taco Rico's Market Performance is at the 99th percentile, which means it is a leading brand in the Cafe & Restaurants industry. This high percentile indicates a strong market standing, with performance peers including Esther's Kitchen, Dobbin House Tavern, Lido 73, Two Mile Crab House, POLLOS NORTENOS and Two Hands.
Customer Satisfaction (CSAT) indicates customer loyalty and likelihood of repeat business, critical for sustainable growth.
D'Leon's Taco Rico shows a 77% overall Customer Satisfaction, a 7 percentage points increase year-over-year. Iowa reports 83% CSAT, Nebraska 76%. CSAT decreased between April and June 2025, from ~83% to ~63%.
Average Check is the average money spent per transaction and it reflects customer spending habits and menu pricing effectiveness.
The overall Average Check for D'Leon's Taco Rico is $17, a 4% decrease year-over-year. Iowa's average check is $18.3 USD and Nebraska's is $16.6 USD. Average check increased between April and June 2025, from ~$14.66 to ~$18.70.
Number of Outlets indicates brand reach and expansion, reflecting market penetration and growth strategy success.
D'Leon's Taco Rico has 14 outlets in Nebraska and 3 in Iowa. This distribution shows a significantly higher concentration of outlets in Nebraska compared to Iowa.
Identifying top competitors reveals direct competition, allowing for targeted strategies to maintain and grow market share.
McDonald's (18.64%) is D'Leon's Taco Rico's top competitor based on cross-visitation, followed by Taco Bell (11.02%), Sonic Drive-In (6.78%), Popeyes Louisiana Kitchen (5.93%), and Runza Restaurant (5.93%). This indicates shared customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet peak demand.
Traffic workload at D'Leon's Taco Rico peaks between 18:00 and 20:00 (6:00 PM - 8:00 PM), with the highest workload at 19:00. The lowest workload occurs between 4:00 and 5:00.
Understanding consumer demographics allows for targeted marketing and product development, maximizing customer engagement and loyalty.
D'Leon's Taco Rico's customer base shows a higher affinity towards women (123 Index), meaning that it is overrepresented and lower affinity for men (73 Index). Regarding generations, Gen X is overrepresented (102 Index), while Gen Y and Gen Z are underrepresented (81 and 78 Index, respectively).