Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Deep Purpl - Acai Bowls is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Deep Purpl - Acai Bowls performance in the United States and how they change over time
See what factors influence Deep Purpl - Acai Bowls performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Deep Purpl - Acai Bowls' competitors in the United States
An analysis of Deep Purpl - Acai Bowls' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Deep Purpl - Acai Bowls holds a leading market position with a percentile of 99 in the United States. This high percentile signifies a strong competitive edge, indicating that the brand outperforms most of its peers, including Cuba Cuba, The Rail, Cajun Boilers, BigShots Golf, Matt's Bar and Grill and Banaras. A decrease of 2 year-over-year suggests a need to monitor market dynamics to maintain its top position.
Customer satisfaction (CSAT) reflects the degree to which customers' expectations of a brand's products or services have been met or exceeded.
Deep Purpl - Acai Bowls exhibits a strong customer satisfaction level at 82%, with a significant increase of 11.3 percentage points year-over-year. This indicates improved customer experience and positive brand perception. In Illinois, CSAT is also 82% showing consistent performance across locations. Customer satisfaction increased between April and June of 2025.
Average check is the typical amount each customer spends, reflecting pricing strategy, menu appeal, and customer spending habits.
The overall average check for Deep Purpl - Acai Bowls is $14.4, reflecting customer spending per visit. A year-over-year decrease of -15.7% suggests a potential need to adjust pricing or promotional strategies. The average check in Illinois is $14.6 USD showing that average check is similar across locations.
Number of outlets indicates brand's market presence and expansion, reflecting growth strategy and accessibility for customers.
Deep Purpl - Acai Bowls has 11 outlets in Illinois and 1 in California. The distribution of outlets reveals a concentration in Illinois with limited presence in other states. A strategic expansion in other states could increase market presence and revenue.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategy and customer retention efforts.
The analysis identifies CAVA, McDonald's, IHOP, Portillo's, and The Cheesecake Factory as key competitors based on cross-visitation patterns. A cross-visitation of 3.57% means that 3.57% of Deep Purpl's customers also visited these competitors during the period. Understanding these preferences can inform strategies to retain customers and attract new ones.
Traffic workload identifies peak hours, enabling optimal staffing, inventory management, and service delivery.
Traffic workload analysis reveals peak hours between 8:00 AM and 8:00 PM, with the highest traffic around 3:00 PM. Minimal traffic is observed during night hours. These insights facilitate efficient staffing and resource allocation.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and enhanced customer engagement.
Consumer segments show that women are overrepresented (113 affinity index) and men are slightly underrepresented (89 affinity index). Gen Y (122 affinity index) and Gen Z (182 affinity index) are strongly overrepresented, while Gen X (46 affinity index) is significantly underrepresented. These insights indicate high affinity among younger generations and women, which can guide marketing and product strategies.